ZEROBARRACENTO

Zero-waste gender & age fluid outerwear collection

The project

Zero-waste gender & age fluid outerwear collection

THE CHALLENGE
Sustainable Fashion misconception leads the general audience to believe that products related to this area of innovation are unattractive.
Sixty six percent of consumers are ready to invest in sustainable brands, but are suspicious of brands as regards transparency.

THE SOLUTION
This partnership aims to provide 100% sustainable products following Zero Waste concepts and provide full digital traceability to reveal the full supply chain behind each of their products.

ZEROBARRACENTO (Italy)

Founded in 2016 as a necessity of creating Made in Italy products with low environmental impact, Zerobarracento has presented its Pret-à-porter Womenswear Zero-waste collections at well-known fashion events including Berlin Fashion Week, Milano Fashion Week and Budapest Fashion Week.

RENOON (Netherlands)

Renoon is a digital platform that makes it easy for consumers to shop for Sustainable Fashion Brands online.
Renoon has developed capabilities in integrating sustainability within fashion brands and their online communication, as well as launching them in the online world. Renoon owns proprietary technologies developed for the creation of the website and their app.

STORYTELLING

THE IDEA:

Sustainable Fashion misconception leads the general audience to believe that products related to this area of innovation are unattractive. Sixty six percent of consumers are ready to invest in sustainable brands, but, are suspicious of brands as regards transparency. 
ZEROBARRACENTO was created not to revolutionise, but to restructure (re-shape) the values of the fashion industry, escaping seasonal trends and restrictions imposed by age and gender, giving life to a product that can embrace and accompany those who choose it through the different stages of his life, adapting to their body, style and personality evolution. 

THE BIRTH OF THE PROJECT:

ZEROBARRACENTO wants to optimize the textile and fashion industry, redefining the production processes and choices that contribute to the creation of a collection. Every single element is designed to reach the ZERO-WASTE, which is not only a pattern making technique, but a commitment that the brand reaches at 360 degrees: with monofibre products to facilitate recycling, including selvedges, avoiding accessories that are difficult to disassemble. We hope that our example will serve to adopt more sustainable lifestyles, because each of our choices expresses the values that we want to pursue. Quality over quantity, uniqueness instead of seriality, traceability and transparency instead of hiding. The Made in Italy represents not a conviction of superiority, but the possibility to be able to trace every step of the production, collaborating with excellent – committed and openminded as we are – suppliers, thus giving life to a short supply chain that is completely visible of the brand-new website developed by Renoon.

THE CREATIVE PROCESS:

From March till January ZEROBARRACENTO and Renoon intensively collaborated to: redefine and build the fashion brand’s identity. Create a new image that truly speaks of values towards final consumers. Develop a brand-new website for the brand bringing zero-waste design and responsibility into sharp focus. 
Starting from September 1st, ZEROBARRACENTO.com is live, truly embodying the new brand image and its inherent values such as transparency, traceability and Made in Italy. The new identity image has been spread by both the partners throughout their channels: social media business profiles, newsletter and press office activities. Strategic promotion and communication are core activities of this collaboration as, since the very beginning, we were convinced by the fact that we did not need to create the wheel but to make professionally visible what we already had built at product level. In the meanwhile, the ZEROBARRACENTO ss2021 zero waste collection has been created and presented in a key moment such as Altaroma Showcase. The SS 2021 KNOTTING THE FUTURISM is built on Zero-waste pattern making and responsible sourcing.  Zero-waste is a design technique that eliminates textile waste at the design stage (usually, around 15% of textiles go wasted in the production process of fashion clothes). The collection is responsibly developed and designed in Milano and made in Italy. All the selected materials are certified, sustainable and  produced by companies who are also as committed to responsible innovation as us. A focus on unstructured shapes designed for a relaxed approach to life allowing versatility, modularity and fluidity. Workwear utility pieces with belts are made up in smudgy denims and precious cupros.  Oversized kimono and multi-layer summer coats. Every product is designed to last and to create a strong emotional connection to the person who chooses it.

THE COLLABORATION:

 ZEROBARRACENTO is a gender fluid, outerwear brand focusing on zero-waste product development. 0 and 100 are the brand statements: 0% waste, gender, age and time, 100% traceability, from idea to final product, Made in Italy and transparency. 
ZEROBARRACENTO is one of the pioneering brands to have joined Renoon with WORTH Partnership Project, Renoon is an emerging fashion-tech company, the first worldwide to match fashion brands and consumers’sustainability values. Renoon has developed capabilities in integrating sustainability within fashion brands and their online communication, as well as launching them in the online world. Renoon owns proprietary technologies developed for extracting data, processing it and verifying sustainability claims.

 

THE future:

ZEROBARRACENTO is working to scale up its production capacity and to open to new markets, especially Asia. Moreover, we are developing a take back system for future re-selling of the already used items of our clients.

 

THE MESSAGE:

 A choice of value, avoiding consumerism. We want to attract design connaisseurs who fall in love with our design and marry it but, above all, we aim that our products can be seen as an enhancer of their personality and their aesthetic identity. We propose zero-waste products that are design driven, innovative as well as responsible.

 

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair