WeAr Design

Hybrid interaction model that fills the market gap for online and unique design services

The project

Hybrid interaction model that fills the market gap for online and unique design services.

THE CHALLENGE
The opportunity to involve customers in the co-creative process while also building a resilient artist community.

THE SOLUTION
The project aims to develop a design-driven platform where visual artists and customers co-create fashion items, through novel collaboration processes. The aim is to build a working prototype that enables testing and validation of the business value using a series of co-creative workshops and to test it in real market conditions by producing a series of physical garments.

EITHNE (Italy)

Eithne is a Sicilian SME. Its transdisciplinary projects shape new ways of thinking/understanding culture and travel by using co-creative design operations, management of cultural heritage, artistic practice and visual communication.

AER IT CONSULTING LTD (United Kingdom)

AER IT Consulting is a UK business that provides LEAN and Design thinking consultancy to Start-Ups and new IT Product Development businesses, with a focus on new interactive technologies and mobile solutions.

DANIELA TANASE (Romania)

Dana Tanase is a fashion designer with 16 years’ experience. She owns a fashion business and is the designer and managing director of the brand ‘Dana Tanase’. Dana is specialised in custom-made pieces in a world where fashion is wearable art.

STORYTELLING

THE IDEA:

The idea started some years ago when Ruxandra Lupu was wondering how she and her printmaking colleagues could use in a very original way the prints they were doing. Thinking further about the possibility to design a print for a shirt or another type of garment that could reflect better the identity of the wearer, Ruxandra imagined another way of producing fashion and design objects, where client and designer/artist would work closer together. This idea of co-creation goes beyond hyper-customization and prosumerism, which are not new trends in design. 

THE BIRTH OF THE PROJECT:

The birth pf the project WeAr Design took place when Ruxandra met Anca Rosca and Dana Tanase. Together they shared this interest in co-creation and took this idea further by envisaging a different approach to co-creation, one that does not depart primarily from the functional perspective on design that addresses customer needs or preferences, but rather from a more humanistic and empathetic approach that takes into account a different motivational form behind the creation of design and fashion objects. Bringing together competencies in co-creation practice and digital humanities (Ruxandra Lupu), with skills in digital ecosystems and product design (Anca Rosca) and with a long-standing experience in the fashion design sector (Dana Tanase), we embarked on the WORTH opportunity as a challenge to prove and test how we could further expand the boundaries of co-creation.

THE CREATIVE PROCESS:

WeAr Design is an experimental project looking into the possibilities of co-creation for the fashion and design sector. The core aim is to develop a novel framework through which artists/designers can create new design and fashion objects in closer collaboration with their clients. During our project we mapped through interviews and dialogue the needs of designer and artist communities, focusing on the Romanian context, we undertook an experimental workshop during the Romanian Design Week in 2020 where we assessed the affective, psychological and emotional potential behind co-creation practices and lastly conducted co-creative experiments with 6 pairs of designer-client, using a workflow that we have set up as a result of our research. The resulting prototypes are what we called ‘speaking’ design objects in the sense that they manage to capture personal identity and address a more deeply rooted motivation behind the creation of such products.

THE COLLABORATION:

Our collaboration has combined the complementary competencies of all three team members to successfully implement all project activities and reach the objectives set. Althrough tasks were divided, our collaboration process was mostly a participatory one, where each contributed to her own skills and knowledge to the implementation of the project. 

THE FUTURE:

Our future goal is to extend these experiments to further creative communities around the world and to extract a working workflow that can be transformed into a modular digital system supporting co-creative processes between designers/artists and clients. The long-term vision of our co-creative concept is one where material and process sustainability meets a humanized face of design, in which care, self-knowledge and mutual understanding drive the way we think about and create design objects. 

THE MESSAGE:

Through WeAr Design we would like to inspire artists and designers to open up their creative process to the public and encourage the public to embark on a journey of co-creation with these artists/designers in order to shape together the future of fashion and design.  

 

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair