WeAr Design
Hybrid interaction model that fills the market gap for online and unique design services
The project
THE CHALLENGE
The opportunity to involve customers in the co-creative process while also building a resilient artist community.
THE SOLUTION
The project aims to develop a design-driven platform where visual artists and customers co-create fashion items, through novel collaboration processes. The aim is to build a working prototype that enables testing and validation of the business value using a series of co-creative workshops and to test it in real market conditions by producing a series of physical garments.
EITHNE (Italy)
Eithne is a Sicilian SME. Its transdisciplinary projects shape new ways of thinking/understanding culture and travel by using co-creative design operations, management of cultural heritage, artistic practice and visual communication.
AER IT CONSULTING LTD (United Kingdom)
AER IT Consulting is a UK business that provides LEAN and Design thinking consultancy to Start-Ups and new IT Product Development businesses, with a focus on new interactive technologies and mobile solutions.
DANIELA TANASE (Romania)
Dana Tanase is a fashion designer with 16 years’ experience. She owns a fashion business and is the designer and managing director of the brand ‘Dana Tanase’. Dana is specialised in custom-made pieces in a world where fashion is wearable art.
