Wear-Abouts Baltic Sea


The project

The project will combine tourism and fashion with an innovative approach: wearables that interact as their illustrated patterns are read by an app, and display content about the local traditions, history, tips, etc. allowing experimental discoveries. WEAR-ABOUTS and its app will directly display the dedicated WEAR-ABOUTS stories and content. The pre-collection will feature 1 garment type for an age range of 3 to 16 years old (1garment=2 sizes) and 1 wearable type to be manufactured. The product reflects the local cultures and values and will strengthen the local identity of host communities, which can be measured qualitatively through indicators such as the feeling of belonging and unity with a community, confidence levels and identity perceptions by encouraging cross-sectorial innovations.


Founded by Laetitia Barbu, aims to integrate a design thinking approach into activities and projects such as sustainable tourism development, cultural heritage and CCI activities in Europe. After graduating from the Applied Arts – Academie Charpentier and fine arts public school EESATI, where she studied graphic design and new technologies, Laetitia kept integrating her creative and artistic skills into her work.

EITHNE (Italy)

Sicilian SME created by Ruxandra Lupu. The company’s transdisciplinary projects shape new ways of thinking and understanding culture and travel by using co-creative design operations, management of cultural heritage, artistic practice and visual communication.

MODUS (Finland)

MODUS has established itself as a nationally-renowned and highly-regarded association that promotes professional design, arts and crafts. Modus has extensive experience in international projects and supports more than 50 professional maker-designers on a weekly basis. The design manager of Modus Ry – Taina Laaksonen has vast experience as a designer and has developed many collections based on the local cultural heritage. She is a creative producer, designer and educator, active in several fields of design, cultural heritage & digital culture. She has worked for large cultural institutions including both design universities in Helsinki, with the Museum at the Fashion Institute of Technology (NY) and at the same time in micro-projects elsewhere in Finland and abroad. She holds degrees in design, digital culture and entrepreneurship.