Wear-Abouts Baltic Sea

AUGMENTED-REALITY WEARABLE GARMENT THAT PROMOTES TOURISM, CULTURE AND FASHION

The project

What if illustrations could step out of books, into textile designs? What would they say about the intriguing stories that inspired their creation and how would they speak to their wearers? Through WEAR-ABOUTS we aim to explore this possibility by creating interactive children clothes with ‘a deeper meaning’. We work with local illustrators to uncover hidden local imaginaries that become printed patterns and can be read through a dedicated app to uncover more content. Our whole creation process is deeply rooted in design-driven innovation, environmental connection and sustainability, in order to restitute to the public a real immersion in Baltic Sea countries.

ARKELLIA (France)

Founded by Laetitia Barbu, aims to integrate a design thinking approach into activities and projects such as sustainable tourism development, cultural heritage and CCI activities in Europe. After graduating from the Applied Arts – Academie Charpentier and fine arts public school EESATI, where she studied graphic design and new technologies, Laetitia kept integrating her creative and artistic skills into her work.

EITHNE (Italy)

Sicilian SME created by Ruxandra Lupu. The company’s transdisciplinary projects shape new ways of thinking and understanding culture and travel by using co-creative design operations, management of cultural heritage, artistic practice and visual communication.

MODUS (Finland)

MODUS has established itself as a nationally-renowned and highly-regarded association that promotes professional design, arts and crafts. Modus has extensive experience in international projects and supports more than 50 professional maker-designers on a weekly basis. The design manager of Modus Ry – Taina Laaksonen has vast experience as a designer and has developed many collections based on the local cultural heritage. She is a creative producer, designer and educator, active in several fields of design, cultural heritage & digital culture. She has worked for large cultural institutions including both design universities in Helsinki, with the Museum at the Fashion Institute of Technology (NY) and at the same time in micro-projects elsewhere in Finland and abroad. She holds degrees in design, digital culture and entrepreneurship.

 

 

STORYTELLING

THE IDEA:

Wear-Abouts project is born about the same time as my daughter. Pregnancy and child raising has deeply changed me and helped to reveal more personal projects.
My grand-mother had very diverse 60’s vintage fabrics with very colorful graphic patterns. As well I had the chance, as a kid, to have access to very nice illustrated book for children that influenced me a lot.  
Though born and raised in Paris, I have spent a lot of free time in nature staying hours outdoors. It has allowed me to develop a very strong connection with nature at a very early age and cultivate this connection further on.

THE BIRTH OF THE PROJECT:

My generation obviously discovered the digital age. I used the first family computer when I was about 12 years old. I chose to study arts and graphic design, in a school specializing in digital technologies. I had as well a strong interest for environments and decided to study territory development and sustainable tourism. This combination of digital and natural generated in me the need to get rid of standard interfaces and bring digital outdoor in an active manner, but also to show that digital and outdoor/nature life are not antithetic, that digital is not necessary a confinement. This added to my wish to create quality experiences for my daughter that I could not find on the market.

THE CREATIVE PROCESS:

On my journey I met Ruxandra, a printmaker and digital humanities researcher originally from Romania but living in Sicily, whose love for prints and her ‘researcher mind’ determined her to embark on this adventure. Together we thought deeply how illustrations could step out of the printed medium into other materials such as clothes and accessories, in order to ‘speak’ to their users more meaningfully and educating them in a fun and alternative way.

THE COLLABORATION:

Wear-Abouts x Baltic Sea project is the result of the choice to create first prototypes and products addressing the European Macro region around the Baltic Sea, Northern and Southern shores, and display common aspects of cultures as well as differences of Nordic and Baltic countries, around the same sea. 

We invited Taina, a Design manager at Modus in Tampere, Finland, to join the WORTH team and she brought her expertise to help us address better the fashion and retail sector in these countries, to conduct research on innovative and sustainable fabrics available as well as finding further opportunities in Finland.

My knowledge about Nordic and Baltic countries through travels there, the connection to nature, the important place of design in these countries and their alternative views on education have definitely contributed to this choice.

This helped us develop our first collection on the theme of Wildfoods. The so called Nordic diet is not only healthy but brings numerous innovations to the market, while promoting a deep bond with nature. Through it we wanted to help children and adults around them reconsider the content of their plates, the origin and virtues of the products consumed and the usefulness of the direct link between the consumer and the source of the products, such as picking, cultivation or local supply. With us the local illustrators drew the story behind themes addressed, finding inspiration in the middle of nature. 

WORTH Partnership Project has allowed us to gather and bring our background and experience at the service of the project. It has also allowed us to take the concept to a next level through meetings and brainstorming, discussions with augmented reality systems developers, illustrators and cycles of tests helping to improve the different prototypes created. It gave us the freedom to take time to investigate further on to find the best combinations for our final prototypes versions.

THE FUTURE:

We are already preparing the second collection for children between 0-7 years old.

THE MESSAGE:

Wear-Abouts is the typical example of collaborative work as it creates cross sector products, involving the fields of sustainable fashion, illustration, pattern design, technology, education and sustainable tourism. It is through this highly collaborative project that innovation is fostered and helps to reach new ways of considering and experiencing fashion, education and tourism but also to address the life cycle of products and a shift in consumption models.

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair