TECH BLEND

AN INNOVATIVE BLEND OF WORLD HERITAGE WITH TODAY’S TECHNOLOGIES TO CRAFT AN ETHICAL & SUSTAINABLE CLOTHING COLLECTION

The project

The SPELL MY NAME collection intends to create timeless, functional and long-lasting clothes with a story to tell, to rethink and re-imagine Uyghur costume as an instrument to narrate the story of its heritage and the threats its people face today. They will combine Uyghur traditional silhouettes and ikat-patterns with Ukrainian weaving traditions to design eco-woven textiles which will be used for a wider collection. They intend to transform the experience of the past into modern technological clothing using new generation TENCEL™ fabrics, bamboo, hemp and other natural fabrics that minimise the textile industry’s negative impact on the environment, while providing the wearer with a comfortable long-lasting garment.

FRAMIORE (Ukraine)

FRAMIORE ethical apparel brand. They craft clean functional designs inspired by world heritage in an open space atelier using environmentally sound, durable textiles & sewing techniques. Founded in 2018, FRAMIORE’s first SS2019 collection was released in July 2018. Straight away, the brand took part in the MODA-UK exhibition in Birmingham, Kyiv Sustainable Fashion Pad and 2018, Lviv Fashion Week. 

DARYN CHOOK (Austria)

DARYN CHOOK has a background in advertising and fashion: Litkovskaya Studio, Aitor Throup Studio, D.CODE Dress, DARYN CHOOK, Kalissi. Daryn’s established contact database will help Framiore to reach the European markets on a professional level. 

Veronika Bovych (Ukraine)

VERONIKA is a textile designer, crafter and photographer who experiments in various weaving techniques and styles to interpret folk art, particularly Hutsul heritage (Carpathian ethnic group). Ms. Bovych has academic training in weaving design and crafting from the Kosiv Institute of Applied and Decorative Arts and the Lviv National Academy of Arts.