TageneaThe first flexible digital price tag on the market capable of communicating with retail stores and e-commerce
To drive the digital transformation and competitiveness of traditional stores, enriching the shopping experience for the customer and provide tools for the synchronisation between e-commerce and the physical stores.
The project will produce price tags for garments including a wholly new symbology (6-8 new symbols) to guide the customers during the shopping experience, relating social media and other relevant online information, and produce 8-10 realistic mock-up images showing the use of Tagenea’s tags in different applications. The labels will allow the customer to manage the information dynamically, transferring the online shopping experience to physical commerce; they will be focused on installing and identifying each item individually. The strategic objective of the Project is to provide digital tools to traditional commerce to compete with the growing, aggressive and competitive pricing of the online channels, to support and promote local economy.
ANDER DE BUSTOS (Spain)
TAGENEA is a newly created company born with the objective of developing and marketing the next generation of 100% flexible digital labelling for the retail sector.
QQRIQ is a visual communication company that works in the field of Design where interaction through design towards potential customers is number one on its list of priorities.