The Vegan Sheep

The first all digital, circular economy measurement system for fashion products.

The project

The Vegan Sheep: The first all digital, circular economy measurement system for fashion products.

THE CHALLENGE
We identified that, currently, in the Fashion Industry, the shoppers are confused about the Circular Economy concept and it is quite difficult to know if a specific product has been designed and manufactured following circular economy standards. The challenge was to create a new concept that could help to communicate this feature to the shoppers, as well as raise awareness about sustainability for the whole value chain of the fashion-industry.


THE SOLUTION

The Vegan Sheep is a newly created concept with the objective to help identify sustainable products in the Fashion Industry, and more importantly, to help the shoppers understand why. It gets inspiration in other existing rating systems in other industries, such as in the food or the film industry, that guide and help consumers decide what product to purchase. This new concept includes an all-digital auto-rating system for sustainable products, and some cool, fresh and carefully designed icons.

The Vegan Sheep rates products, not brands, with a quick, easy and transparent digital form, and we think it is ideal for companies creating sustainable products for the fashion industry, because you can download the results and share them in your social media, or directly on the label attached to your product. On top of it, we offer a whole range of digital-marketing services for fashion brands to maximise your communication efforts in your go-to-market plan. These services include, for example, visual identity or advanced AI tools specifically designed to maximise your impact on the social networks.
We decided to launch a rating system to promote this essential feature, and also to try to help companies making an extra effort launching sustainable collections to the market. The WORTH project (https://www.worthproject.eu/) has helped us to connect with industry experts that have provided advice to focus the concept and to correctly define the rating parameters.

If you want to know more and help us, please visit: TheVeganSheep.com

TAGENEA (Spain)

TAGENEA is a newly created company born with the objective of developing and marketing the next generation of 100% flexible digital labelling for the retail sector.

Website: tagenea.com

QQRIQ (Montenegro)

QQRIQ is a visual communication company that works in the field of Design where interaction through design towards potential customers is number one on its list of priorities.

Project Social:

STORYTELLING

THE IDEA:

 

Although Andrej and myself (Ander) did not know each other before participating in the 3rd call of the WORTH project, found that it was quite exciting to try to find innovation though a creative process and trying to find collisions with our backgrounds.

Sustainability is clearly one of Europe’s main challenges and decided to try to find a simple solution that can contribute to solve a complex problem. Although our background is not in fashion, we thought that we could contribute to raise awareness about the circular economy in the fashion industry from our design, marketing and technological expertise.

 Our first idea was to develop a similar concept such as the existing rating systems for the film industry and bring this concept to the fashion industry. A rating system that can help consumers to identify good sustainable products to buy based on the opinions on other shoppers. This idea evolved through the creative process, the market test and thanks to the valuable guidance of our mentors until we decided to name this new concept “The Vegan Sheep”, as an inspiration from the word baumwolle, which means cotton in German.

The Vegan sheep includes an all-digital auto-rating system for sustainable products, and some cool, fresh and carefully designed icons. The inception of The Vegan Sheep is full of funny moments, and we hope that you also enjoy them when you recognise it out there.

THE BIRTH OF THE PROJECT:

Sustainability is little by little becoming a standard demand from the fashion consumers and shoppers, and we found that it is quite difficult to know if a garment has been made using sustainable criteria or not. It is also confusing, because some brands do promote themselves as sustainable, although it is not very clear what a sustainable brand means, not to speak about how difficult is to find the label where it says so, or the complex world of certifications.

 

We believe that it is essential to help the customers with essential information about the sustainability standards for the products they buy and also try to raise awareness about sustainability by helping the fashion brands designing with sustainable criteria to differentiate their products. All this in a simple way.

 

The Vegan Sheep is an all-digital auto-rating system for fashion products (not brands!). It is very easy to use and the idea is that you go through a quick and transparent rating system based on 12 main sustainable criteria for fashion. It takes around 3 mins to get your results and then, depending on your score, you get a specific icon that you can share in the social media, display it on the label of your product, or on your e-commerce platform.

THE CREATIVE PROCESS:

We tested the market, and found that the early stage fashion brands working with sustainable products find difficulties to certificate their garments or other products as such, and that there is a bit of confusion between the final customers and also inside the industry about what is a sustainable product, or even a sustainable brand. It is common to find confusing messages about sustainability, more in line with the marketing strategy of the main players than with their actual manufacturing policy. This are the grounds where The Vegan Sheep was born.

 

We have explored and found inspiration in other rating systems designed for other industries. One of the main challenges has been to develop a concept that is useful for companies manufacturing sustainable products, but also taking into account that we would like to interact and engage with the final customers looking for sustainable products.

THE COLLABORATION:

International collaboration is always an enriching experience. We found an interesting match between Andrej’s experience and expertise as a designer and digital marketing and myself that I am currently leading Tagenea, a newly created technological organization developing advanced electronics tags and software intelligence. We decided to go ahead with the project and try to launch a radical new concept. The Vegan Sheep is the result.

THE FUTURE:

Although we are new in the fashion industry, we are here to contribute as much as we can, so are looking forward to receiving feedback, learn, improve and build community. We believe that the technology is a key tool in order to raise awareness about sustainability in the fashion industry.

THE MESSAGE:

The Vegan sheep includes an all-digital auto-rating system for sustainable products, and some cool, fresh and carefully designed icons.

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair