Storytelling Garment Project

Storytelling garment project to support local tourism.

The project

Storytelling garment project to support local tourism.

THE CHALLENGE
By valuing heritage, crafts and traditions, the Storytelling Garment Project gives them a new life, by keeping them in the collective consciousness. This enables the collaboration between cultural and creative industries and tourism sectors with Smart clothes that tell the story of local heritage.

THE SOLUTION
The development of a product and content that connects the consumer with cities and companies’ history and heritage, bringing to fashion 3 main innovative perspectives:

1. Discover and engage with Europe’s cultural heritage, reinforcing a sense of belonging to a common space.
2. Emotional relation as a key factor, increasing the life span of cloth.
3. Preserving and safeguarding endangered or “yet to be discovered” heritage (crafts, traditions, etc).

BAINHA DE COPAS (Portugal)

A Portuguese fashion brand that produces and sells clothing and accessories. Focused on the development of products with a story behind them.

SR COMUNICACIÓN (Spain)

SR Comunicaci n is a company specialised in branding, graphic and packaging design and new digital media technologies.

STORYTELLING

THE IDEA:

The Storytelling Garment Project was born with the goal to value cultural heritage. Bainha de Copas believes that heritage and culture should be preserved, valued and disseminated: traditions, architecture, painting, arts and crafts and other forms of art; but also heritage management organizations, historical companies and institutions and municipalities that are considered national and European heritage due to its history, activity, people, technologies and products that impact and shape social, cultural and economic reality of countries.

THE BIRTH OF THE PROJECT:

Bainha de Copas was founded in 2013. Throughout the years, its collections have evolved and adopted Portugal’s essence as its main inspiration like street art, tile work, arts and crafts and more. With this in mind, it has also expanded its work for the creation of exclusive and storytelling designs and garments for Portuguese companies with the intention of celebrating their history.
It was with a wish to start telling the story behind our inspiration that led us to participate in the WORTH Project and it was when the Storytelling Garment Project was born. Because organizations are looking for new ways to connect and engage with the community, this project provides exclusive, proprietary, distinctive design and impactful products, made with quality materials, in a good packaging, conveying the perception of value that give a wider and inclusive meaning to new ways of spreading history. By telling these stories of material places, cultures, traditions, institutions and companies through clothes, those who wear them will always have a story to tell.

THE CREATIVE PROCESS:

As a project thought to celebrate culture, heritage and history, solid partnerships are crucial for its development. At Bainha de Copas, we explore the richness behind each story, design beautiful products develop enlightening transmedia content and tell those stories to consumers, creating exclusive experiences. 
Under the mentorship of the WORTH project, we were able to improve our idea, explore different business models and develop a marketing plan, increasing the knowledge of our team and preparing us to set and achieve new goals.

THE COLLABORATION:

Collaboration is the key factor for the development of this project. The partnership developed between Bainha de Copas and SR Comunicación is of mutual benefit as the products created are perfect pieces of communication for any Organization’s heritage. This relationship has grown by the continuous exchange of ideas and research and new possibilities will, for sure, emerge.

THE FUTURE:

It is Bainha de Copas’ goal to expand this project as a model with a vision to create a global cultural tour (constituted by bundles and transmedia content), workshops and promotional content and products that, through storytelling and design, value heritage in order to impact broader audiences. Thus, it is desirable for it to expand throughout Europe and create new joint ventures with clients and brand ambassadors, assuming different types of relation – franchising, joint ventures, valorization, exploitation, licensing, workshops, etc.

THE MESSAGE:

As our brand statement says “Wear heritage from the heart”.
This project was challenging and rewarding. We believe the WORTH’s mentoring program was of great value for the improvement of our project as well as the learning materials available for continuous growth.
We also look forward to continue our project with other heritage management organizations throughout Europe and celebrate their cultural heritage and history through clothes.

 

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair