Storytelling Garment Project
Storytelling garment project to support local tourism.
The project
Storytelling garment project to support local tourism.
THE CHALLENGE
By valuing heritage, crafts and traditions, the Storytelling Garment Project gives them a new life, by keeping them in the collective consciousness. This enables the collaboration between cultural and creative industries and tourism sectors with Smart clothes that tell the story of local heritage.
THE SOLUTION
The development of a product and content that connects the consumer with cities and companies’ history and heritage, bringing to fashion 3 main innovative perspectives:
1. Discover and engage with Europe’s cultural heritage, reinforcing a sense of belonging to a common space.
2. Emotional relation as a key factor, increasing the life span of cloth.
3. Preserving and safeguarding endangered or “yet to be discovered” heritage (crafts, traditions, etc).
BAINHA DE COPAS (Portugal)
A Portuguese fashion brand that produces and sells clothing and accessories. Focused on the development of products with a story behind them.
SR COMUNICACIÓN (Spain)
SR Comunicaci n is a company specialised in branding, graphic and packaging design and new digital media technologies.
