SPELL MY NAME

AN INNOVATIVE BLEND OF WORLD HERITAGE WITH TODAY’S TECHNOLOGIES TO CRAFT AN ETHICAL & SUSTAINABLE CLOTHING COLLECTION

The project

Spell My Name collection is dedicated to the unique heritage of Uyghur people. They are in danger of extinction because of the aggressive integration policy of China.
Idea behind Spell My Name collection already gathered different professionals. We invited knowledgable people who can help us become a global brand by advising us on design, communication, marketing, suppliers, processes and technologies.

FRAMIORE (Ukraine)

FRAMIORE ethical apparel brand. They craft clean functional designs inspired by world heritage in an open space atelier using environmentally sound, durable textiles & sewing techniques. Founded in 2018, FRAMIORE’s first SS2019 collection was released in July 2018. Straight away, the brand took part in the MODA-UK exhibition in Birmingham, Kyiv Sustainable Fashion Pad and 2018, Lviv Fashion Week. 

DARYN CHOOK (Austria)

DARYN CHOOK has a background in advertising and fashion: Litkovskaya Studio, Aitor Throup Studio, D.CODE Dress, DARYN CHOOK, Kalissi. Daryn’s established contact database will help Framiore to reach the European markets on a professional level. 

Veronika Bovych (Ukraine)

VERONIKA is a textile designer, crafter and photographer who experiments in various weaving techniques and styles to interpret folk art, particularly Hutsul heritage (Carpathian ethnic group). Ms. Bovych has academic training in weaving design and crafting from the Kosiv Institute of Applied and Decorative Arts and the Lviv National Academy of Arts.