Rustic Wool Robotuft

RAW WOOL TRANSFORMED INTO A DESIRABLE PRODUCT FOR INTERIOR DECOR

The project

To transform rustic wool, not often used in the textile industry into customisable, robot-tufted carpets by adding value through high-impact design, creativity and high-quality processes. The project uses two types of Italian wool and will have impact in the territory as presently this wool has no industrial application.

Lottozero (Italy)

Centre for textile design, art and culture. They operate both as a creative hub and as a consultancy studio. Their headquarters are divided into a gallery, a shared studio space and an open lab for textile production, experimentation and research. They support the development of emerging talents and brands through scouting and residencies, and by facilitating the exchange between them and the traditional companies of the region. 

Margaux Minodier (France)

Textile designer interested in crossovers between artisanal and industrial techniques. After a Bachelor in Textile Design, in Lyon (France), at the Fine Art School, he moved to Brussels (Belgium) to study traditional tapestry and weaving, at the Royal Academy of Fine Arts.  

Casalis (Belgium)

CASALIS designs and produces contemporary interior applications based on textiles, for private dwellings as well as for public spaces. Carpets, objects and acoustic panels, which are functional as well as artistic, meet the very highest standards. The company respects the traditional crafts and the curiosity after technological developments.

STORYTELLING

THE IDEA:

The idea for our project came to us from the desire to transform rustic wool, from meat or milk sheep, which is not considered of interest as textile material, into an industrially viable and commercially desirable product by adding value through high-impact design, creativity and high-quality processes.
“What do you think you can get out of this low-quality wool” everyone asked? “You’re crazy, this rustic wool is so coarse and not fine enough for making textiles for garments, it is worthless!”, they said.
In fact, the material did not enjoy a very good reputation, so why not imagine a product you can literally step on… a carpet!

THE BIRTH OF THE PROJECT:

Shortly after this idea came to us, Margaux Minodier, came to us!
She is an expert in tapestry weaving and a brilliant young designer with a very imaginative mind.
She fell in love with the material and started doing some preparatory studies.
In the mean time we had exchanged some sample materials with the Belgian company Casalis, who regard working with sustainable materials as one of their main traits.
There is a market need for products in the realm of interior design made of new sustainable materials. 94% of companies affirm they have integrated sustainability into strategicplanning (McKinsey) more than 50% of consumers plan to switch brands in the future if another brand acts more environmentally and socially friendly and more that 30% already did it (Pulse of the Fashion Industry).
The commercialization of this raw material to production companies internationally, is part of a wider strategy, starting with wool and sheep from Italy with the objective to extend this process to other regions in Europe and the world that have the same problems. A previously unused raw material is being developed on an industrial scale, it’s perfect for innovative circular products, which convey in its realization all the principles of the short production chain approach In this project a new raw material made from locally sourced waste is being developed on an industrial scale. This in fact ensures the production process is innovated, traceable and transparent, starting from the raw material, which is currently a useless byproduct without the industrialization of these processes, up to the supply and distribution chain.
The main difficulty is in fact the organization of a new supply chain of the raw material which is very fragmented and made f many tiny suppliers, who need to be coordinated and connected. This operation needs to be streamlined in order to keep the cost of the wool on a low/medium avarege.

THE CREATIVE PROCESS:

The technical aspects of the project were the drivers of the creative process. Margaux, our designer was inspired by the wool and its provenance but also by the high-tech machinery which produces the robotic tuft. Her approach towards designing the product was solution driven, she tested many different surface effects before selecting the best option in terms of softness, looks and technical possibility, creating a highly original design which is innovative but also very likeable and contemporary. We faced difficulties in production, as the main tufting machine broke down and required a long time to be repaired. We discovered that the machine’s supplier, closed and there is only one company left worldwide which produces these innovative machines. We also had some difficulties in retrieving more material: once the first lot of material was finished we had to wait for the sheering of the sheep in order to receive more wool from the farmers.

THE COLLABORATION:

The collaboration between the partners has not only benefitted the project, but actually made it possible. Each partner has brought his own point of view and high level of expertise into the project and is fully committed to the final outcome. Working in a group is highly beneficial, because every part brings their own experiences and knowledge to the table. This creates a dynamicity, which is not possible to achieve in a one-person operation. The partners can support each other and exchange, working more or less intensely in different moments of the project with different paces. This makes for a refreshing rhythm and assures, that no partner gets overworked or overwhelmed.

THE FUTURE:

In the not too far future our product will be available on the market! People will be able to buy a home furnishing product which is 100% transparent and they will have the certainty that their product is 100% made in Europe, from the fiber of the raw material to the fresh contemporary design! People will be able to buy it in stores or order it online. We will have a strongly developed customer care, so that clients will have the opportunity to get in touch with us/the company and have the product personalized in colour or size and adapted or scaled to their interior design needs.

THE MESSAGE:

Collaborations, cross-overs and the sharing of knowledge are essential in creating innovative ideas and a concrete path towards a sustainable future.

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair