Reframd
Providing great fitting, high-quality eyewear for people with low and wide nose bridges
The project
Providing great fitting, high-quality eyewear for people with low and wide nose bridges.
THE CHALLENGE
Eyewear products are not designed to fit people with low and wide nose bridges.
Instead, most off-the-shelf or ready-toorder products are designed to fit high and narrow nasal bridges (Caucasian nasal features). Consequently, people with low and wide bridges (mostly people of African descent”) have little option but to wear badly fitting sunglasses, get custom-made frames at a huge cost or opt-out of wearing sunglasses altogether.
THE SOLUTION
An eyewear brand focused on designing and producing glasses to fit most of Black People’s nose profiles. Incorporating significant changes to frame design in combination with great aesthetics and material finish. Our products are 3D-printed in nylon and premium cellulose acetate. The Project incorporates algorithmic design in combination with additive manufacturing to speed up design iterations and product development. Our product development framework easily and quickly responds to changes in consumer choices.
REFRAMD (Germany)
Ackeem is a Berlin-based freelance product designer and entrepreneur. He is conceptually curious, independent thinking, versatile and with strong practical skill-sets. He designs for a diverse range of clients.
Ackeem holds an MA + MSc in Innovation Design Engineering from the Royal College of Art and Imperial College London, a BA in Jewellery Design from Stellenbosch University, as well as Business and Climate training from EIT
CASTOR SUNGLASSES (Spain)
Produces sunglasses from sustainable cellulose acetate and wood sources.
Castor Sunglasses combines design and trends.
The result is a range of handmade, 100% organic wooden sunglasses. Castor Sunglasses have high quality polarised lenses and UV protection.
