Persona

SET OF HANDMADE MASKS THAT TRANSLATES THE HERITAGE OF THE VENETIAN CARNIVAL STORY FOR THE MODERN WORLD BY USING DIGITAL TECHNOLOGIES

The project

Project Persona is born with the idea of re inventing the ancient craft of maks making.
This discipline is very ancient and virtuous, however it is really hard to make innovation within his field, and the art it’s basically frozen to it’s original state. To innovate such a particular discipline 3d scanning and parametric 3d modeling has been selected.
In this way they can establish a very strong connection between the user and the product, as well as be able to produce a disruptive and interesting concept. The masks will then be reproduced with 3d printing techniques.

Nicolò Merendino (Italy)

NICOLÒ MERENDINO designer specialising in developing the design of electronic music instruments and components for media art installations. Nick is also an expert in Digital fabrication. Starting from an internship at STEIM in the Netherlands in 2013. Merendino has collaborated on the development of several electronic music instruments and sound installations all over Europe. 

Jonathan Reus (Netherlands)

JONATHAN REUS Dutch-American sound artist and art-technology researcher working through expanded forms of music making, instrumentation, tools and mathematical representations as artistic forms. 

STORYTELLING

THE IDEA:

The idea for Persona project first started during an e-textyle workshop at STEIM (NL), where I
started to work on the concept of a mask together with other crazy artists and creatives of many kind. Once the workshop was over, we never really carried on the mask project, but we were all really fascinated with the idea of designing masks.

THE BIRTH OF THE PROJECT:

A few years after the pressure cooker at STEIM I moved to Venice, where the mask making industry it is quite a big deal because of the carnival that happens every year in the city.
However, the mask making industry it is really stuck with a very traditional approach that (like many other activities in Venice) ended up being just a mere attraction for tourists rather than an asset that brings benefits to the community.
Persona is basically born to react to this trend. We wanted to generate a new way of conceiving, designing, and producing masks. One of the challenges of the project was in fact to provide outcomes that would convince a very tradition-oriented environment

THE CREATIVE PROCESS:

the process that lead to the realization of “Persona” passed through 3 main phases: a 3d
scanning research where we got confident with 3d scanning techniques. A 3D modeling phase where we learned how to work with the 3d models provided by the scanners and
script it to facilitate the use of it. And a final stage where we optimized the outcomes of
our research and defined what technique to use and how.
In parallel with this technical research we also made a business model canvas that would
bring our very experimental idea into a real service that can be introduced in the market.

THE COLLABORATION:

The collaboration between Nicolò Merendino and Jonathan Reus was born a few years ago, by
working together at STEIM to build electronic musical instruments. After a few years we were
both excited about carrying on the mask project.
We both benefited from the collaboration because our competences are very complementary
and just by combining the coding skills of Jon together with the design and digital fabrication skills of Nicolò we managed to put this project together.

THE FUTURE:

Project Persona is now at a stage where the technique to 3d scan a face and produce very
interesting masks from it is fully working and ready to be introduced to the market.
During the project we also got in touch with some mask makers that showed interest in exploring this new possibility and learning how to use these new techniques.
The next steps are therefore oriented towards finding new resources to integrate our workflow
into a mask-making business.

THE MESSAGE:

There are many useful things that came out of this collaboration, me and my partner
gained both: visibility and many new skills during the process. We are incredibly
grateful to the WORTH partnership project, and we do encourage anyone who has an
interesting idea to give a shot to this incredible opportunity.

PARTNERSHIP PROJECTS

eMonsters

eMonsters

Tagenea

Tagenea

Seamless

Seamless

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing – from nothing to everything

NO/thing – from nothing to everything

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Fresko

Fresko

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

Sense of nature

Sense of nature

Rethinking the Bra

Rethinking the Bra

Manual bag

Manual bag

Nova Underwear

Nova Underwear

Sensing Color

Sensing Color

Dimmenso

Dimmenso

Beaggie

Beaggie

Soft touch of industrial waste

Soft touch of industrial waste

Time of your Light

Time of your Light

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha Tsugi: Bag Collection

Kombucha Tsugi: Bag Collection

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

Bi-Circular Urban-Outdoor Fabric

Bi-Circular Urban-Outdoor Fabric

Step Smart

Step Smart

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Jute Wool

Jute Wool

Tista

Tista

W03_109

W03_109

Velluto

Velluto

New Matters

New Matters

Reminder Bracelet

Reminder Bracelet

Agogic – Be prepared for more

Agogic – Be prepared for more

Smartcoat

Smartcoat

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space Between

The Space Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-Lamp

Hi-Lamp

The Hemp Chair

The Hemp Chair

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

NO1R

NO1R

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Baltabalta Multifunctional Textiles

Baltabalta Multifunctional Textiles

Fashion Designing for an Inclusive World

Fashion Designing for an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

Make and Create

Make and Create

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Second Life Bag

Second Life Bag

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair