Oceanwear

DYNAMICALLY KNITTED SWIMWEAR MADE FROM BIODEGRADABLE POLYMER YARNS THAT DO NOT HARM THE MARINE ENVIRONMENT

The project

OCEAN WEAR proposes a new concept by creating the first swimwear product in the world, 100% made for the ocean. Dynamically knitted swimwear will be developed using circular design using biodegradable polymer yarns, which will not affect the aquatic environment. The biodegradable swimwear collection will help raise our awareness of the ocean and aquatic needs benefiting from an outstanding concept of quality, innovation and beauty. 

BENEFICIAL DESIGN INSTITUTE GMBH (Germany)

BENEFICIAL DESIGN INSTITUTE GMBH focused on circular design research and development for holistic innovations with a positive approach. Their services are consulting, conception and realisation of design as well as business. BDI was founded in 2016 and places quality, innovation & beauty at the centre of its work. Fashion & design can be a driving force far beyond their own industry and this power can be used to effect transformations. 

Tam-Silk Oy (Finland)

Finnish garment manufacturer focusing mainly on women’s underwear. They manufacture products with their own label Tam-Silk, but they also manufacture garments for their customers’ brands. Tam-Silk Oy was established 1925 in Tampere, Finland. Since then, the company has been manufacturing high-quality garments.  

STORYTELLING

THE IDEA:

QUESTION: How did the idea for your project come to you?
Important: As you answer please add any interesting/funny details, like: Where were you? / Who you were with? / When did the idea crystallize in your mind? / Add any
relevant personal inspirations.

The idea for our OCEAN WEAR project came to our founder rather through the process of work
experience and reconsideration, where things came together suddenly to make greater sense, based on
the question: What is the ideal swimwear for the ocean, how can we really design OCEAN WEAR for the
maritime environment and with a positive footprint?

THE BIRTH OF THE PROJECT:

QUESTION: How was your Project born?
Important: Please support your answer by responding to some of these questions: What is the need for a Project such as yours? / What societal problem does it intend to
solve? / What is the challenge of your project?
Note: For this question you can also take inspiration from your Business Plan and your Value Proposition.
OCEAN WEAR was born to create the dive into the ocean as a truly safe and healthy experience with
what we wear – should be good for the ocean, good for health and ideally "fish food approved“. 
Our aim was to find a holistic and symbolic answer to the pollution of one of our most sensitive
ecosystems – the oceans – one of the current global top subjects on the political agenda in terms of
climate change and one of the key indicators for the need to take action.
Up to 12.7 million tons of plastic as well as huge amounts of microplastics enter the water streams
each year, where it takes 500 years to biodegrade. Swimwear is made of the same synthetic fibers to
guarantee water, Chlorine & UV resistance as well as quick drying. Therefore, they contain stabilizers,
softeners, additives and other chemicals like hazardous poly-fluorinated chemicals (PFCs), that are
harmful for health and maritime life.
People do become more aware of the need to rethink their lifestyle and clothing habits. The
environmentally conscious and future-focused consumer is rightfully doubtful about singular
greenwashing solutions that fashion brands have to offer in quick adaption processes.
Swimwear as a clothing product that touches our body and our surroundings so profoundly, demands a
safe material cycle and skin- and environmentally friendly material composition.
But how can we achieve that, if the classic approach was to make them durable instead of healthy?
We need holistic solutions for products that are really designed in harmony with nature and without
generating waste in the first place, yet to please also modern consumer needs on functional and
aesthetical levels.
The status quo of ‘durability equals sustainability’ is to be questioned and proven that even a shorter
lifespan and changing trends can play a crucial part in sustainability.
Exploring circular speed means combining innovative material recipes, which are carefully created for
the biosphere as well as for the marine environment, with circular services, that support the reuse and
reincarnation of materials in a biological cycle to become nutrients for nature or for next level products.
We need to focus on the right quality and speed for each purpose.
The challenge is to re-think and implement a revolutionary swimwear design product with applied after-
use-scenarios and take-back-services by collaborating with partners along the whole supply, distribution
and waste management chain.

THE CREATIVE PROCESS:

QUESTION: Tell us about the creative process and how things developed.
Important: Which difficulties have you faced? Use vivid details, not lots of facts; something that is easy to read and understand (not very technical).
First of all, we were investing quite some time in research and analyzing the potential of available materials, the competitors and the beauty of other brands’ swimwear garments, but simultaneously had pretty quick visions of an innovative swimwear in mind – how it could look, feel, and be re-materialized. There were so many optional fibers as well as technical requirements we needed to compare and understand the machinery same as the overall complexity of our objectives. Somehow, it was a bit overwhelming and we believed it would be easier to find the right partners and suppliers to stimulate them to become part of our project and visionary idea. It is quite disappointing to see, that in the end, profit is the main driving force for most cooperation instead of opening up for experimentation in the first place, so to do better for the planet. Nevertheless, we are aiming for a product, that generates profitable revenues as well as it is beneficial to nature and health. We are getting there step-by-step and could imagine lots of vital designs, diverse outcomes and a whole new generation of swimwear available for everyone. 

THE COLLABORATION:

QUESTION: How has the collaboration between the partners benefitted the Project? Explain the advantages to working as a group, and not alone…
It was really helpful to be assured to have a partner at our side, who will stay with us and our vision till the end of the project and probably beyond that. It gave us the focus and strength to continue, no matter what, and to find solutions in exchange with them. It felt like a relationship, that can develop further and that needs good care and good communication despite or because of the mutual commitment from the beginning. In general, it helped us to plan and calculate better on point, and to reach our initial goal.

THE FUTURE:

QUESTION: How do you imagine the future?
Important: Imagine yourself in the future: Are you selling the product? Where? Do you need further scale-up? Do you need additional support? Investment?
We wish for the future to be able to create a consistently comprehensive answer for OCEAN WEAR as well as to successfully clarify our overall concept of Beneficial Design with a positive footprint and to promote the positive impact approach through that. Not all detailed questions regarding ingredients, service, use and subsequent use have yet been answered. We want to learn even more about how the materials behave in the maritime environment and continuously develop and optimize our recipe. We also see great potential for further development on the technological side of implementation. For example, in one next step, the 3D knitting models we have devised are to be transferred to special advanced knitting machines and to be produced & seamless – without waste from scratch. In the future, this will also open up the possibility of automated production, which can be individually adapted to the needs of the wearer, for example with body scan technologies and personalization of the product – made-to-measure and made-on-demand features could provide a comprehensive answer to ‘overproduction’.
To achieve that, we need further financial investment to make use of innovative machinery for the development of advanced prototypes provided by additional production and/or research partners. This will only be achieved with further funding or thanks to an investor shareholder of our business model. It would be great to receive additional support from target market researchers and business mentors, too. In the long run, we wish for the Ocean Wear swimwear to be sold amongst a large variety of clothing brands segments via white label licensing. We want to expand OCEAN WEAR into an & Open Innovation & business collaboration together with and for industrial partners and tackle the many challenges together. We would like to research, develop and test comprehensive solutions and thus constantly test the limits of innovative and viable designs by transferring the learning as a blueprint to other textile, sports and marine items.

THE MESSAGE:

QUESTION: Please leave a message for others regarding the usefulness of collaborations, both from an individual and collective point of view.
Our advice is to take your time to search for the right partners to fruitfully develop your idea into a real product or service. Teams are much stronger than individuals and all members empower each other to ring their expertise and best into the project. By combining knowledge and experience, you will be much faster in reaching your goals and guarantee, that you are on the right track.
LAST BUT NOT LEAST: Provide us the links to your social networks, website, e-commerce platform, any other contact that could serve for others to know you better and
contact you!!!

PARTNERSHIP PROJECTS

Tagenea

Tagenea

Seamless

Seamless

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Fresko

Fresko

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

Sense of nature

Sense of nature

Rethinking the Bra

Rethinking the Bra

Manual bag

Manual bag

Nova Underwear

Nova Underwear

Sensing Color

Sensing Color

Dimmenso

Dimmenso

Beaggie

Beaggie

Soft touch of industrial waste

Soft touch of industrial waste

Time of your Light

Time of your Light

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

Bi-Circular Urban-Outdoor Fabric

Bi-Circular Urban-Outdoor Fabric

Step Smart

Step Smart

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Tista

Tista

Fashion Design Courses

Fashion Design Courses

Velluto

Velluto

New Matters

New Matters

RemBrandt

RemBrandt

Agogic – Be prepared for more

Agogic – Be prepared for more

Smartcoat

Smartcoat

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space Between

The Space Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

The light around your life

The light around your life

The Hemp Chair

The Hemp Chair

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Modern Knitwear

Modern Knitwear

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

NO1R

NO1R

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Baltabalta Multifunctional Textiles

Baltabalta Multifunctional Textiles

Fashion Designing for an Inclusive World

Fashion Designing for an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

Make and Create

Make and Create

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Second Life Bag

Second Life Bag

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair