Nova Underwear

THE CHALLENGE
Very often medical/orthopaedic devices do not help a patient regain their everyday life. Cancer isolates the patient, making them feel vulnerable and the market needs fashionable underwear that is different from medical/orthopaedic devices, keeping the focus on the wearer. 

THE SOLUTION
The Project aims at creating an innovative collection of bras for women diagnosed with breast cancer. Usage of skin care fabrics, such as Crabmodal, a vegetal  antibacterial fibre that helps skin healing and is good for ultra-sensitive skin; and mineral fabrics, which transform body heat into energy reflected through the skin, stimulating microcirculation and skin tone. This aids the healing process and provides comfort during treatment, combining a design adapted for post-surgery but which is also fashionable, to foster self-confidence, femininity and intimacy.

Textilross is a knitting company based in Italy. They are specialized in fabrics for contact with skin and for special applications, using smart fibers and developing innovative customized solutions for designers and big companies.

One Feeling Prints is a digital textile printing company based in The Netherlands. They have a complete workflow in-house, from pre-treatment, printing to until finishings on the fabrics. One Feeling Prints only prints on natural and plant-based fabrics.

Chiara Pasini is a fashion designer, trend forecaster and illustrator based in Italy. With a Bachelor’s degree in Fashion Design at NABA in Milan and a Master Degree in Fashion Trends Forecasting at Polimoda in Florence, she works as fashion designer for underwear companies.