Agogic - Be prepared for more

Outerwear for women that combines style with performance technology and sustainability

The project

Outerwear for womenthat combines style with performance technology and sustainability.

THE CHALLENGE
The versatility of high-performance lightweight fabric and layering are widely used in outdoor and urban menswear. However, women between the ages of 30 – 50 in Northern Europe who seek highquality clothing combined with traceability and sustainability, have fewer options than their male counterparts, creating a niche market.

THE SOLUTION
The partnership will use for the first time a “3 layer fabric” made of recycled polyester, producing 4 versatile outerwear and layering pieces. Formed by a three-layer Seaqual waterproof and breathable jackets, a long trench cut, and shorter military-inspired cut. Paired with two inner warmers that can be attached inside the outer jackets or worn separately, also made from technical sustainable materials. The idea is to transform Seaqual polyester twill into a durable, lightweight and waterproof PFC-free, three-layer fabric made from recycled and post-industrial waste. The yarn is traceable thorough a DNA tracker in the fabric. Full seam taping makes the garment 100% waterproof. The inner layer is made from Primaloft silver recycled fill and Polartec Power air (super warm recycled, anti microfibre-shed fleece).

SALOME WILSON- AGOGIC (Italy)

Salome is a fashion designer with experience in a variety of big name brands in Europe including Northface, Woolrich and Tommy Hilfiger. Focused on lifestyle and sports apparel with a Menswear Master’s degree from The Royal College of Art, London. She is developing her own Brand Agogic.

NT MAJOCCHI - MAJO TECH (Italy)

NT Majocchi makes high-performance fabrics for fashion, the military, and workwear. They produce and finish high quality specialised fabrics with clients including Woolrich, Nike, Griffin and Alyx. Focused on sustainability through innovation.

ROGER LEEBODY (The Netherlands)

Roger Leebody is a partner at The Brave New Now, a new creative advertising and marketing company with a bold ambition: to make brilliantly creative, culturally relevant work in a better way, for today’s world.

PARTNERSHIP PROJECTS

Tagenea

Tagenea

Seamless

Seamless

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Fresko

Fresko

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

Sense of nature

Sense of nature

Rethinking the Bra

Rethinking the Bra

Manual bag

Manual bag

Nova Underwear

Nova Underwear

Sensing Color

Sensing Color

Dimmenso

Dimmenso

Beaggie

Beaggie

Soft touch of industrial waste

Soft touch of industrial waste

Time of your Light

Time of your Light

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

Bi-Circular Urban-Outdoor Fabric

Bi-Circular Urban-Outdoor Fabric

Step Smart

Step Smart

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Tista

Tista

Fashion Design Courses

Fashion Design Courses

Velluto

Velluto

New Matters

New Matters

RemBrandt

RemBrandt

Agogic – Be prepared for more

Agogic – Be prepared for more

Smartcoat

Smartcoat

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space Between

The Space Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

The light around your life

The light around your life

The Hemp Chair

The Hemp Chair

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

NO1R

NO1R

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Baltabalta Multifunctional Textiles

Baltabalta Multifunctional Textiles

Fashion Designing for an Inclusive World

Fashion Designing for an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

Make and Create

Make and Create

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Second Life Bag

Second Life Bag

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair