Agogic - Be prepared for moreOuterwear for women that combines style with performance technology and sustainability
Outerwear for womenthat combines style with performance technology and sustainability.
The versatility of high-performance lightweight fabric and layering are widely used in outdoor and urban menswear. However, women between the ages of 30 – 50 in Northern Europe who seek highquality clothing combined with traceability and sustainability, have fewer options than their male counterparts, creating a niche market.
The partnership will use for the first time a “3 layer fabric” made of recycled polyester, producing 4 versatile outerwear and layering pieces. Formed by a three-layer Seaqual waterproof and breathable jackets, a long trench cut, and shorter military-inspired cut. Paired with two inner warmers that can be attached inside the outer jackets or worn separately, also made from technical sustainable materials. The idea is to transform Seaqual polyester twill into a durable, lightweight and waterproof PFC-free, three-layer fabric made from recycled and post-industrial waste. The yarn is traceable thorough a DNA tracker in the fabric. Full seam taping makes the garment 100% waterproof. The inner layer is made from Primaloft silver recycled fill and Polartec Power air (super warm recycled, anti microfibre-shed fleece).
SALOME WILSON- AGOGIC (Italy)
Salome is a fashion designer with experience in a variety of big name brands in Europe including Northface, Woolrich and Tommy Hilfiger. Focused on lifestyle and sports apparel with a Menswear Master’s degree from The Royal College of Art, London. She is developing her own Brand Agogic.
NT MAJOCCHI - MAJO TECH (Italy)
NT Majocchi makes high-performance fabrics for fashion, the military, and workwear. They produce and finish high quality specialised fabrics with clients including Woolrich, Nike, Griffin and Alyx. Focused on sustainability through innovation.
ROGER LEEBODY (The Netherlands)
Roger Leebody is a partner at The Brave New Now, a new creative advertising and marketing company with a bold ambition: to make brilliantly creative, culturally relevant work in a better way, for today’s world.