MAYYA x WORTHFASHION INDUSTRY WASTE TURNED INTO AN EXCLUSIVE COLLECTION
Across many categories, consumers have shifted away from traditional ownership to newer ways in which to access products. This evolution in consumer behaviour is partly driven by a hunger for newness, while embracing sustainability, and is expected to impact the fashion business in the years ahead. Together with their partners, MAYYA SALIBA is investigating the future of circular fashion in a shared economy. Their objective is to create the first-ever circular products optimised for reuse by simulating material usage in a repetitive cleaning process. This approach will prolong the products’ lifecycle and offer a more accessible alternative to customers.
Mayya Saliba (Germany)
MAYYA SALIBA circular fashion brand based between Berlin and Amsterdam. Each creation is designed for circularity using waste, pioneering materials and technologies. Their approach to creating change is to disrupt the way people experience fashion. Born in Brussels, Mayya, founder and Creative Director of MAYYA SALIBA is an award-winning designer and sustainability consultant with a focus on the Circular Economy. She holds a Master of Arts in Sustainability and 6+ years’ experience in the industry.
LENA THE FASHION LIBRARY (Netherlands)
Concept store based on the reuse philosophy. It offers customers a borrowing option, in which their collections can be rented through a subscription. About 10 years ago, three sisters Angela, Diana and Elisa set up the first vintage web shop in the Netherlands: Doortje Vintage. Two stores, a new team member Suzanne and a mountain of experience later, they founded LENA THE FASHION LIBRARY.
GREENBUZZ AMSTERDAM (Netherlands)
Peer-to-peer network for professionals interested in sustainability. They organise diverse events and formats focused on different sustainability topics. GreenBuzz is a non-profit organisation, locally and globally, they are motivated by their passion to create a world that works for everyone.