MAXICOAT

ARTISANAL AND INNOVATIVE PRINTING COAT

The project

A quilted coat with printed fabric which combines artisanal and innovative printing techniques. All the design elements will be photographed and printed on the fabric, under the strictest international standards of sustainability, using dry printing to avoid the use of animal-based substances in dyes. The pattern will be the photographic result of hand-crafted knitted flowers. The image of the printed fabric will be reproduced on the cover using a different printing scale. The idea is to elevate craftmanship to the category of art. The entire process of inspiration, design, craftsmanship, fabrics, printing and producing the coat will be available in a video embedded in the coat label with a QR code with the twofold aim of creating a finished fashion product (a coat) and present heritage of the craft together with textile innovation all with a high component of sustainability. The project will help to integrate the value of the design in the small craft sector, transmitting the heritage of artisanal techniques to the new generation.

Leandro Cano SL (Spain)

LEANDRO CANO SL is a brand of womenswear that works with craftsmen to bring to life innovative designs. The company has close ties with art, culture, environmental sustainability and innovation. Leandro Cano has won many awards during his career: 2012 Designer for Tomorrow award; 2014 Samsung Innovation Project; 2016/17 Spanish representative in the International Woolmark Prise in Milan and 2018/19 Who’s On Next Vogue 2017 in Hong Kong. 

MASTELAS (Spain)

MASTELAS textile and patchwork trade. The Patchwork school teaches and develops ideas and projects with the help of craftswomen who transmit traditional techniques from generation to generation to keep tradition alive. 

LABEL-GRAINE (France)

LABEL-GRAINE was born from a dream and inspired by the work of a photo-engraver (Michel Graveur). Valtex Group is a family industry, which has set its mark on the textile printing world. The company diversified over time and now seeks to pass on the excellence of know-how and innovative capacity it has successfully managed to acquire and develop. With more than 35 years’ experience, Valtex Group opens its doors in order to share its skills and join with anyone interested in collaboration projects. The company gets its drive and strength from its human values and team spirit.