In the CircleCircular economy business model innovation with a social cause
Innovation throughout the construction of the basic products that can be completely biodegradable or recyclable, incorporating a social cause to support refugee women. To create the foundation of a circular business model in order to help further unlock and implement circularity in consumption and disposal phases, while creating social impact.
The idea behind the project is to create a circular capsule collection with a social cause. The product will be designed with circular material components such as regenerative organic cotton. This approach will enable the recyclability and biodegradability of the products, thus, the potential to re-capture both environmental and economic value from each product.
RAKHA TEKSTIL LTD. (Turkey)
Rakha was founded in 2010 as a sustainable and contemporary women’s wear brand. Now, the brands focus is to further optimise and establish a circular system for their collections.
UNIVERSITY OF CAMBRIDGE (United Kindom)
Dr. Doroteya Vladimirova is Director of the Regenerative Business Models Research Programme and a Senior Research Associate at the Centre for Industrial Sustainability, Institute for Manufacturing at the University of Cambridge. Doroteya works with global brands and SMEs in the fashion and textile industry to support them in their transition to circular economy business models.