In the Circle

Circular economy business model innovation with a social cause

The project

Circular economy business model innovation with a social cause.

THE CHALLENGE
Innovation throughout the construction of the basic products that can be completely biodegradable or recyclable, incorporating a social cause to support refugee women. To create the foundation of a circular business model in order to help further unlock and implement circularity in consumption and disposal phases, while creating social impact.

THE SOLUTION
The idea behind the project is to create a circular capsule collection with a social cause. The product will be designed with circular material components such as regenerative organic cotton. This approach will enable the recyclability and biodegradability of the products, thus, the potential to re-capture both environmental and economic value from each product.

RAKHA TEKSTIL LTD. (Turkey)

Rakha was founded in 2010 as a sustainable and contemporary women’s wear brand. Now, the brands focus is to further optimise and establish a circular system for their collections.

UNIVERSITY OF CAMBRIDGE (United Kingdom)

Dr. Doroteya Vladimirova is Director of the Regenerative Business Models Research Programme and a Senior Research Associate at the Centre for Industrial Sustainability, Institute for Manufacturing at the University of Cambridge. Doroteya works with global brands and SMEs in the fashion and textile industry to support them in their transition to circular economy business models.

STORYTELLING

THE IDEA:

We have been exploring the idea of circular economy business models implementation for Rakha with Dr Doroteya Vladimirova who has been my supervisor from the University of Cambridge Institute for Manufacturing. This was right after finalising my thesis entitled Circular Economy Business Model Innovations In the Fashion Industry: Opportunities for SME’s. This idea led us to forming In the Circle project. A project which we could experiment with different business model innovations throughout the life cycle of our garments. In the Circle Capsule Collection With a Cause is where we started. By beginning with the design of circular garments and to experiment with how we can circulate these throughout each stage of the life cycle. With a cause is the part where we embed a triple bottom line approach to the project which does not only involve planet and profit but also involves people.

THE BIRTH OF THE PROJECT:

We saw a gap. We thought that with our knowledge and experience we could definitely create a complete circular collection. Not only that, but with the power of collaboration we knew we could do more than that. Our passion to support women wasn’t new, we had in the past won an award from the Unltd. to support less advantaged women through teaching them skills in what we know best which is garment making. As a result, we wanted to curate a project which could present these 2 things that we are most passionate about.
Especially in Turkey right now, there are millions of refugee women trying to sustain a life while support their children under very tough circumstances. We felt the urge to do something about this. Supporting people and protecting the planet while not only protecting but also creating better products that can have either multiple life-cycle or become nutrition for the environment.

THE CREATIVE PROCESS:

While we had so much fun in building the designs and the basic capsule collection which we really loved we encountered a lot of difficulties. Primarily in the sourcing and sampling due to restrictions and limited working hours of all our suppliers due to COVID-19. Of course we never thought that this would have been the case before February 2020. Despite all this we have now managed to create the collection and with the support of our partners we have
managed to build the project.

THE COLLABORATION:

Our collaboration with the University of Cambridge Institute for Manufacturing has been very valuable, especially in relation to building circular economy business models which are viable and feasible for the company. As the founder of Rakha I am truly thankful for all the support that Dr Doroteya Vladimirova has given and continuing to give to the project and the brand.

THE FUTURE:

The future of the project will encompass the implementation of further circular economy business model innovations for the use and end of life phases. We will continue to explore and experiment with the most viable business models for the brand and the future of the project. We will continue investigating opportunities that can help us further develop the research and development of the circular business model innovations we are working on.

THE MESSAGE:

We believe that the future of sustainable brands could be better through the right collaborations and partnerships.

 

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

Tagenea

Tagenea

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Manual bag

Manual bag

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie – Hope Blooms

Beaggie – Hope Blooms

Ignorance is Bliss

Ignorance is Bliss

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

Step Smart

Step Smart

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair