HEELENA (Germany)
JORIDA PAPA (UK)

The project

Using the technology developed by HEELENA, and the design exertise of Joripapa, the project aims to involve strong fashion design elements into the HEELENA foldable heel technology.

HEELENA

Made up a team of engineers that after gathering experiences in different university projects, they started the project Heelena, first as a student-project and later as a startup to solve the problem of the foldable high heel. They have already constructed, tested and patented the core mechanism of the shoe.

JORIDA PAPA

Is a new shoe designer based in London and the creator of JORIPAPA SHOES. Despite having studied architecture, her dream was always to become a fashion designer and, in 2016, she managed to develop her first shoe collection as a self-taught new designer. Her background in architecture helps in the design process, mainly in creating the dialogue between shape, structure, pattern and colours.

www.joripapa.com

HEELENA (Germany)
JORIDA PAPA (UK)

The project

Using the technology developed by HEELENA, and the design exertise of Joripapa, the project aims to involve strong fashion design elements into the HEELENA foldable heel technology.

HEELENA

Made up a team of engineers that after gathering experiences in different university projects, they started the project Heelena, first as a student-project and later as a startup to solve the problem of the foldable high heel. They have already constructed, tested and patented the core mechanism of the shoe.

JORIDA PAPA

Product designer for both software as hardware products with experience in leading design teams and started his own company last year with abroad experience from Spain, Mexico and China. He is a startup adviser and coach for Belgian.