Gelatex x NO/AN

SUSTAINABLE LEATHER-LIKE MATERIAL

The project

Gelatex x NO/AN project is about making high-end bag collection from sustainable Gelatex material. The collection is inspired by existing NO/AN bag models enlightening the double handle straps and geometrical shapes. The bags are made of innovative eco-friendly Gelatex textile. The material is made using only non-toxic substances and gelatin derived from the low value waste of livestock industries. This way waste is redesigned into something valuable. NO/AN x Gelatex collection will be the first launched collection made from this easily scalable and affordable leather-like material. The project combines innovative technologies and materials with traditional leather crafting techniques.

Gelatex Technologies OÜ (Estonia)

GELATEX TECHNOLOGIES OÜis an Estonian start-up founded in 2016 by two partners (one a materials scientist and the other a garment technologist) whose mission is to produce accessible and affordable eco-friendly products. The company develops a leather like textile that is cheaper and greener than real leather. The material is made of gelatine derived from the waste of the meat and leather industries and can make up to 5 times more material from one animal. 

NO/AN Studio Oy (Finland)

NO/AN STUDIO OY founded in 2016, mainly as a reaction to overconsumption and the reckless speed of growth in the fashion industry. Anna the company’s founder and chief designer, wanted to create timeless high-quality bags that broke from seasonal dictates of fashion trends. 

STORYTELLING

THE IDEA:

Our story goes back to the summer of 2018 in Helsinki. Anna from NO/AN met Gabriela from the Worth project and got inspired by the different collaboration and networking opportunities Worth could offer. Later in the autumn 2018 Anna had a closer look at Worth’s website and found the Gelatex company. They were developing something very interesting and similar to what Anna had been looking for a while: An affordable eco-friendly, leather-like textile that comes in rolls and different colours. Anna decided to reach out to Mari-Ann from Gelatex to discuss if NO/AN and Gelatex could possibly collaborate in the frame of the Worth project. Quickly Anna and Mari-Ann decided to apply for the Worth project in order to be able to continue developing Gelatex and make bags and accessories using the material.

THE BIRTH OF THE PROJECT:

We wanted to create a timeless and stylish handbag collection that is made from a eco-friendly textile but has the same characteristics as leather. A collection that could one day replace a leather handbag collection. The collection is eco-friendly because it is made from waste and no toxic substances have been used in the process. There is also less waste in the production since Gelatex comes in rolls and the quality can be uniform and controlled in the production. The collection will be manufactured in a family-owned atelier in Portugal and this way we can also support a small European manufacturing company.

THE CREATIVE PROCESS:

The material developing was done from Gelatex´s lab and pilot-production space in Tartu and Tallinn in Estonia and the creative work was mostly done from Anna’s studio in Brussels. Anna and Mari-Ann were in touch throughout the whole project duration discussing everything regarding the project. We discussed what qualities the material should have, what should be the colours and decided together that the design would be minimal, timeless and unisex. It was also clear that the design would have for NO/AN typical double handle which gives the user the possibility to carry the bag in different ways. The designs changed step by step depending on what possibilities Gelatex allowed us. In the beginning the designs were slightly more complex than in the end of the project. This has to do with that the material did not yet give us a lot of freedom. Therefore, we also decided to add cotton canvas to the styles in order to make them more durable. The collection became a bit more colourful than we had originally planned thanks to Gelatex who had managed to make different beautiful colours just before to launch the prototypes. We are happy with the final results and looking forward to making more prototypes once Gelatex is even more developed.

THE COLLABORATION:

The collaboration was smooth and organized. Both partners saw eye to eye in many things. It was very interesting to get to know the other partner’s business and we learned from each other.

THE FUTURE:

The next step is to continue develop the Gelatex material. Once the material is completely ready, we will be able to make more bag samples to complete the collection. The collection will be presented during the design fairs in the frame of the Worth project. During the fairs we hope to be able to get useful contacts and also meet potential buyers who would like to buy the collection. We will need more funding in the future in order to continue developing Gelatex and make the collection bigger. Our first production will also require some financial support.

THE MESSAGE:

Even though sometimes international collaboration projects can be time consuming next to other business activities, then it is definitely very useful for individual growth but also for business competitiveness. You can share ideas, contacts and learn a lot from each other. Collaboration helps you to discover new sides about your product or business and it opens up new opportunities.

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

Tagenea

Tagenea

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Manual bag

Manual bag

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie – Hope Blooms

Beaggie – Hope Blooms

Ignorance is Bliss

Ignorance is Bliss

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

Step Smart

Step Smart

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair