FreyZeinSustainable circular Outdoor material
Sustainable circular Outdoor material.
Fashion is one of the most polluting industries in the world. But at the same time, it is one of the most creative, lucrative and engaging. Therein lies fashion’s unique responsibility and opportunity. It is necessary to rethink how we create, design, produce, sell and use clothing so that the industry can be a force for good and act respectfully in the world. Outdoor apparel nowadays is made of synthetic fibres, which when washed release microfibres into the sea, causing micro-fibres.
To create high performance urban-outdoor apparel which is groundbreaking in terms of circularity and biodegradability. The products are inspired by nature and by the cradle-to-cradle philosophy.
Founded in 2019. FreyZein creates bi-circular, durable high-performance urban-outdoor products. They use new business models not limited to sales to offer better products to the customers.
FUNDACIÓ EURECAT (Spain)
This Eurecat research unit combines knowledge of textile structures and new materials. In addition, it focuses on the integration of textile wearables.
Nature is us – We are nature. It is our origin and place of belonging. FreyZein is a group of likeminded individuals who want to enjoy their time on this planet and have an impact with what they are doing. We believe that people who love to enjoy time outdoors in nature and in urban areas are interested to keep our planet clean and beautiful. Why use materials for products which lasts for years or with love centuries and harm the planet for hundreds of years! FreyZein´s Natural Outerwear is strictly without synthetics and radically natural! Our BiCircular materials are natural, they can be reused, or they will decompose. We believe in restoring the balance by giving back to nature.
THE BIRTH OF THE PROJECT:
The idea came up in the late 2018! Jan was searching a brand name and thinking of nature and sustainability, when the word Frei Sein came into his mind. It means “to be free” in German. He then changed the wording to FreyZein, and the brand was born!
THE CREATIVE PROCESS:
The team around FreyZein is especially interested in the Design process of circular products. The aim is to create products which avoid waste in the long run but also use healthy materials. As we screened the market, we had to recognize that no fabric suited the need of our BiCircular innovation approach. With an idea and a vision, we started to search for solutions for this particular problem and found it with our very own fabric development. That’s when the great program of the Worth Project came up and helped us to work on the envisioned fabric innovation entirely based on natural & low-climate impact fibers.
Together with EURECAT we worked towards our vision to create a dense woven double layer fabric for Natural Outerwear! The fabric is especially made for jackets and it´s texture shows that it is made only with natural materials. The partnership with EURECAT was of great value for our company. Unfortunately, we didn´t make it to Spain to visit EURECAT. Francesc & Isabel are very good team, and it was always a pleasure working together on our vision of synthetic free jackets!
Our vision as FreyZein is to make long-lasting products and make our earth more accessible with FreyZein´s Natural Outerwear. Our products are repairable and will support our mission to make products strictly without synthetics and radically natural! Our products are nutrients for the soil and can be born and reborn again!
FreyZein Natural Outerwear – No Synthetics – Radically Natural!