The project

The project FISH_FISH is a circular economy project developing a no-gender, ethical, high top sneakers made of biodegradable, bio-based and recovered materials. All the materials are certified and meet the demanding European standards.
The project is developed in a sustainable supply chain decreasing environmental footprint and creating a positive social impact. The inclusion of a community of disabled persons is an indispensable part of this project.
Fish skins, as a recovered material, are coming from small scale sustainable fishery in the Adriatic sea, as a waste material of the food industry /naturally tanned and dyed/.
This high-quality product is eco-designed and produced in a local infrastructure /Spanish region of Alicante, the cradle of footwear/ with a valuable heritage and tradition of craftsmanship. Our factory is using 85% of solar energy along with the efficient use of water and offers a respectful and secure work environment.
We aim to increase the awareness of the viability of using eco-friendly materials but also we emphasize the immense responsibility of designers and companies in the footwear industry and their global impact.
FISH_FISH is the result of a WORTH project and it is developed with EU support.


Creative and fashion designer based in Alicante, Spain. She is the founder of KRALOVA Design Studio, which specialises in innovative fashion, technology and art projects. Her activities include consulting & design of sustainable collections. She studied a Master of Arts in the Czech Republic and a Degree in Fashion Design at IED Spain. She has experience designing for international companies, footwear, ACC, ready to wear, sportswear and knitwear.


BLU MARINE SERVICE SOC COOP is a private organisation, which operates in the field of applied research in marine environment with the aim of developing projects for the conservation and protection of the oceans and marine life. The company actively collaborates with national research centres, international organisations, universities and local and regional entities, developing innovative projects to improve the eco sustainability of human activities.


Artisan Footwear Company dedicated to the manufacture of leather shoes and slippers, 100% handmade in Spain. The company is committed to new projects and cooperation with designers to increase the value of their products.