FISH_FISH

SEA RESIDUES ZERO-WASTE HANDMADE SHOE COLLECTION

The project

The project FISH_FISH is a circular economy project developing a no-gender, ethical, high top sneakers made of biodegradable, bio-based and recovered materials. All the materials are certified and meet the demanding European standards.
The project is developed in a sustainable supply chain decreasing environmental footprint and creating a positive social impact. The inclusion of a community of disabled persons is an indispensable part of this project.
Fish skins, as a recovered material, are coming from small scale sustainable fishery in the Adriatic sea, as a waste material of the food industry /naturally tanned and dyed/.
This high-quality product is eco-designed and produced in a local infrastructure /Spanish region of Alicante, the cradle of footwear/ with a valuable heritage and tradition of craftsmanship. Our factory is using 85% of solar energy along with the efficient use of water and offers a respectful and secure work environment.
We aim to increase the awareness of the viability of using eco-friendly materials but also we emphasize the immense responsibility of designers and companies in the footwear industry and their global impact.
FISH_FISH is the result of a WORTH project and it is developed with EU support.

ZUZANA KRALOVA (Spain)

Creative and fashion designer based in Alicante, Spain. She is the founder of KRALOVA Design Studio, which specialises in innovative fashion, technology and art projects. Her activities include consulting & design of sustainable collections. She studied a Master of Arts in the Czech Republic and a Degree in Fashion Design at IED Spain. She has experience designing for international companies, footwear, ACC, ready to wear, sportswear and knitwear.

BLU MARINE SERVICE SOC COOP (Italy)

BLU MARINE SERVICE SOC COOP is a private organisation, which operates in the field of applied research in marine environment with the aim of developing projects for the conservation and protection of the oceans and marine life. The company actively collaborates with national research centres, international organisations, universities and local and regional entities, developing innovative projects to improve the eco sustainability of human activities.

DEISIDRO (Spain)

Artisan Footwear Company dedicated to the manufacture of leather shoes and slippers, 100% handmade in Spain. The company is committed to new projects and cooperation with designers to increase the value of their products.

STORYTELLING

THE IDEA:

The idea of this project came to me very spontaneously. When my future Italian partner Emanuele wrote me, they liked my work and aesthetic of my studio, also presented themselves as a fishermen who are recovering the fish skins to give them second opportunity and use. I thought, this was amazing idea and I imagined seeing my feet in the transparent waters of Maldivas or Ibiza, schools of fish touching me and moving around. That IMAGE stuck in my mind and I started to obsess with how to apply the fish skin, a sustainable material, for footwear. At the same time, I have been already designing and producing for my clients, from the cradle of footwear, Spanish province of Alicante.

THE BIRTH OF THE PROJECT:

Our project born from the real need of achieving an ethical footwear, concretely sneakers. Sustainability is still ´problem´ in the footwear industry, as it is sector of using many chemicals and synthetic materials. When I mention sustainability I am not just thinking about a sustainable material. But I put an eye on the production process, energy used in the factory, is it sustainable? Workers conditions, are we inclusive with the marginalized people of the society?
Our factory uses 85% of solar energy to produce the shoes, the traceability of the materials is certified and reach only the European frame. Our contribution with society is the agreement with local Educational Institute including the disabled young persons into the production process, concretely packaging phase.

THE CREATIVE PROCESS:

ORDER IN CHAOS, never better described my creative process! In the beginning of my career I have been that ´correct´ designer, starting with sketching, then searching for the materials, trials, sampling etc. But with the years of experience, I work backwards! My design thinking is based on feasibility, so the first step was finding rest of the materials for the shoes /because fish skins were already agreed with my partner/. Second step was a decision which technology is suitable for this project. I found so many options, all in local production! In the end I decided to make the injected sole and traditional assembly of the upper.

THE COLLABORATION:

The project was mainly developed by the leader partner. My Italian partner, they are fishermen and it is difficult for them to unwrap in the environment of materials and fashion industry. They provided me the fish skins, naturally tanned and dyed, with the certification of traceability, coming from the sustainable fishery.

THE FUTURE:

I imagine myself following the development of FISH_FISH project, there are still some steps which have to be done, as a final testing of the product itself. So yes, definitely I find necessary additional support or investment to obtain market-ready product.

THE MESSAGE:

If you want a collaborative partnership when both or more sides are really involved, you have to ensure about the backgrounds of your partners, their skills, capacities, and understand what does it mean Worth, having very clear why and with which purpose you are the doing the project like this. From my side and I started just with the that IMAGE of fishes moving around my feet in the crystalline waters of Ibiza = from ZERO and with the partner offering me the use of the fish skins for the prototypes. I benefited so much from this project, I would highlight the LEARNING experience, at the professional and personal level also.

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair