Fashion Colada

Highly engaging playful digital fashion design courses using mixed reality elements

The project

Highly engaging playful digital fashion design courses using mixed reality elements.

THE CHALLENGE
Fashion education online short courses have not taken advantage of interactive technologies. There is a challenge in combining the most relevant parts of interactive gaming (worth £5.8billion), technical education (ed-tech worth £170million in the UK) and craft design (craft market UK worth £3.4billion) empowering the consumer to playfully increase their skills and knowledge. This would be a completely new pioneering creative approach.

THE SOLUTION
To create highly engaging playful digital fashion design courses using Virtual and Augmented reality, voice-assisted technology integrated with traditional medium to enhance the learning experience and create a more inclusive presentation for fashion design which is inherently multi-layered, and 3D to create a rich and stimulating learning environment for the student in their own homes. Their first content will look at Japanese inspired textile print and place it onto simple garments.

ANNETTE LENNERUP (Spain)

Fashion designer based in Madrid. Working as a consultant, she advises established brands and startups in areas of design and product development for both high-end fashion and the high street. Annette develops new concepts and works with clients’ established styles.

JOESKE SCHELLEN (The Netherlands)

An award-winning strategic and innovation-driven design leader with a proven track record of creating physical and digital products & experiences for multinational businesses. She currently runs her own consultancy, working with clients to push the boundaries of product innovation; creating great customer experiences, stronger brands and building design-led businesses.

STORYTELLING

THE IDEA:

The idea first came about when Annette she was discussing further development and growth in the fashion industry with a visiting friend sitting in the Retiro park. Annette’s friend was just working on her second call project for worth and after discussing Annette’s ideas and passion for creating online courses her friend suggested that she look in to adding mixed reality to the ways of learning and that she also looked in to the worth project. This sounded like an amazing idea so Annette kept researching the idea of learning through new technologies and introduced the idea to her partner Joeske, who immediately was intrigued coming from a design technical background. So the idea was born and grew from a discussion on a park bench in the Spanish sun to an online platform with creative courses using mixed reality to help create a ‘hands-on’ learning experience.

THE BIRTH OF THE PROJECT:

Our product fills the need of our customer when it comes to keeping up to date within your profession and lifelong learning. It helps the customer learn new specific skills to stay competitive and to change jobs or have more opportunity to find work.
The challenge with the project is that there is already a lot of learning platforms out on the market helping students develop their skills. We believe however that we can offer more ‘hands-on’ learning using mixed reality than our competitors who are only using video and text content.

THE CREATIVE PROCESS:

The creative process for this project has followed a natural path growing out of research, market analysis and solids value proposition and business canvas. After the gap in the market had been identified the creative process was free to begin. Annette and Joeske studied branding strategies, colour theories, the competition and trends on website designs
before working through multiple versions of illustrator layouts to finding the Fashion Colada brand vision.

THE COLLABORATION:

The two partners have complimented each other which has made the process of working through the project easier. Being two partners mean that you need to review and analyse things from more than one stand point which has proven remarkably interesting and useful. The target customer will be different people with different skill sets and experiences just like the two partners, which if you work alone can easily be missed.

THE FUTURE:

Mixed realities are slowly making their way into education and it will grow in the future and therefore this project has a great head start and potential in the market. We passionately believe that online learning will grow substantially and with a platform like Fashion Colada that can offer ‘hands-on’ learning using mixed reality available to the student, will give the student a great learning experience and make it easy to obtain new knowledge.
To grow the project successfully in the future we believe that further investment by money for building the mixed reality elements and by deeper technical knowledge will be needed.
With the right support the platform can grow large scale by building a large library of different creative crafts and fashion courses using professional teachers.

THE MESSAGE:

We strongly believe that collaborations will help your project grown and expand. It will also make it easier to spot potentials and gaps in the market making your project grow into a viable product.

 

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

Tagenea

Tagenea

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Manual bag

Manual bag

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie – Hope Blooms

Beaggie – Hope Blooms

Ignorance is Bliss

Ignorance is Bliss

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

Step Smart

Step Smart

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair