Circular workwear collection

Workwear designed by re-using industrial textiles

The project

Workwear designed by re-using industrial textiles.

THE CHALLENGE
Fashion is one of the most polluting industries, producing thousands of tonnes of textile waste per year. Introducing circular business models in the European fashion sector is a challenge and one of its pillars is to reuse waste in new products.

THE SOLUTION
The project aims to create a representable workwear collection for hotel service personnel made from repurposed industrial textiles in the EU. Focused on advantaged bespoke design and developing different sustainable treatments for dyeing and finishing to the textile wastes to create a high quality B2B collection. All the articles in the collection will be easy to customise and will include bespoke features. By changing the colours, length and functional details,  the pieces can be adapted to the customers’ needs, while supporting local industry.

TAUKO DESIGN OY (Finland)

Petra Földi is a fashion designer based in Budapest. She won the Hungarian Design Award. Having worked for fashion companies, she launched her online store in 2018. Her designs also appeared in season 5 of Gotham.

KNK-KANAKA (Poland)

KNK-KANAKA is Global Organic Textile Standard certified laundry and dye-house. They believe that ecology and upcycling are the only way of living and that is why they put emphasis on sustainable aspects in their company.

STORYTELLING

THE IDEA:

Did you know that hotels and hospitals do not own the textiles they are using, but they are renting all the bedlinen for their needs? In each European city there is at least one textile rental company which provides the maintenance and care for the bedlinen we are sleeping in when we visit a hotel or are treated in a hospital. These long lasting and high quality textiles are produced for heavy maintenance and comfort. When the textiles can not be used as bedlinen anymore, the textile rental company removes the textiles from their first lifecycle. As there are hundreds of hotels, and millions of beds in every European city, the amount of bedsheets taken out of use every day is huge.
Since 2016, we are collaborating with textile rental companies in Finland and in Germany and every year we are able to collect and reuse tons of textiles which would be down-cycled or in worst case, burned for energy. Millions and millions of tons of textiles are burned every year throughout Europe and our mission is to save as many as we can. We wanted to bring these textiles back to where they came from. To the restaurants and hotels.
To create circularity within the hospitality industry textiles, we decided to design a workwear collection for hotel and restaurant staff from the old bedsheets. We wanted to offer a new take for what is considered staff clothing in terms of design, functional clothing and circularity. Having a background in designing womens wear fashion collections, we wanted to introduce the idea of community building with fashion into workwear. Instead of creating a workwear which would differentiate the working staff from the visitors, we wanted to create a collection which would make the visitors feel connected and belonging. An experience of a community, and wanting to be part of.

THE BIRTH OF THE PROJECT:

After looking at vintage workwear design, studying the history of functional clothing and finding a lot of inspiration, we got in touch with professional chefs, cookbook authors and food influencers. The professionals, with strong focus on design and quality, got excited about the idea of creating new lifecycles and having design workwear. We also learned that the restaurant scene is very male driven and therefore the workwear is missing design which women find appealing, fitting and their own.

THE CREATIVE PROCESS:

Due to the 2020 corona pandemic, our design focus shifted into creating a workwear capsule collection, which would be versatile enough to have as your home cooking outfit and city walks with friends. We were excited to bring the professional workwear into everyday design, and the other way around. If we would be able to create a design which would qualify for professional cooks and our women wear collection customers, it should be able to reach the original idea of inclusive workwear for hotel and restaurant staff. The key design pieces for the project turned into a set of two jumpsuits, a button up collar shirt and an apron. Each design has special features, such as press buttons for the leg closure, mesh fabric for cooling, detachable and customizable straps, logo placements, pockets and many more! The first two designs of the collection were designed in collaboration with a Finnish chef, cookbook author and food influencer Hanna Gullichsen. TAUKO x Hanna G jumpsuit and apron are already available sold at the TAUKO online store and we have been excited to witness their success. The second part, the Painter jumpsuit and shirt will be launched online in 2021.

THE COLLABORATION:

In order to succeed, we needed to find a partner to guarantee textiles finishes which would take as little energy as possible and leave no toxic footprints on the environment. In 2017 we visited Poland with a production agency in a search for a new supply chain for our womenswear collection. This is how we got to know KNK Kanaka, a Polish dyeing house specialised in sustainable textile finishes. Now, 3 years after meeting Katazynka and Ewa, we got in contact with them again, and were happy to create a partnership for the project. KNK-Kanaka is a Global Organic Textile Standard certified laundry and dye-house committed in
finding new sustainable methods for textile finishing. With their in house laboratory, KNK-KANAKA was able to provide customized textile treatment: we experimented with laser printing and many other methods to see how we could offer different variations of the same cut for customization. With the upcycling UpViDo method, they were able to transform old hotel textiles into new designs providing refreshing color treatment and finishes. Combining the design knowledge and reused textiles and dyeing expertise, we were able to create a fully functional prototype which none of us could not have done alone.

THE FUTURE:

The workwear line will be developed to be an ongoing part of our offering, sold and marketed at theTAUKO online store and in-stores in Helsinki. We wish to be able to offer it also for restaurant and hotel staff in the future. The mentoring sessions and working together as a team made us understand how we could approach a new market section and become successful in it using the network and skillset we already have in our hands. Now we hope that the circular workwear collection will be loved for home cooking sessions and it would bring a lot of joy for these times of uncertainty.

THE MESSAGE:

The partnership project has been helping us to define where we want to go and what are the challenges with the different target audiences and reaching a new market. We were grateful to have the flexibility and the business model canvas with interactive modulus, to try out how we could adapt to the new situation of 2020. And we were extremely happy being able to work with KNK kanaka all the way with the project.

 

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair