Beaggie

A sustainable children's nightwear adaptive garment that can grow with the child

The project

A sustainable children’s nightwear adaptive garment that can grow with the child.

THE CHALLENGE
Childrenswear is one of the fastest growing apparel segments worldwide. In Europe, kids represent 18.7% of the population, Millennial parents invest more money on their kids’ looks than previous generations, and according to how fast kids grow, the demand for clothing is unsustainable, resulting in an environmental problem created by the waste and pollution produced and also the increasing demand of resources for production.

THE SOLUTION
A collection of unisex, timeless and adaptable children’s nightwear and homeware that will turn this unsustainable process into a sustainable one. Creating a universe far away from the idea of fast fashion. The use of recycled fabrics and eco-friendly printing processes are also taken into consideration. Within the project a pattern cut will be developed that can be adapted to the child’s growth. Materials and processes will also be adapted to find alternatives to conventional approaches, which are heavily contaminating.

PROLOG DESIGN LTD STI (Turkey)

Produces woven and knitted products for children, exporting mainly to the European Union for more than 30 years.

SUNSMITH STUDIO (Spain)

Just a stone’s throw away from Barcelona, it rises Sunsmith, a print design studio specialised in textiles. They specialise in creating original collections for kids, home and womenswear, working both in digital and hand-drawn media. The team of Sunsmith is led by Júlia Ferrer Soler, a young print designer who is the soul of the studio but also one in charge about everything always looks nice and ready.

STORYTELLING

THE IDEA:

After getting in touch via the WORTH platform, in July 2019, Júlia Ferrer Soler, a young textile graphic designer from Barcelona, decides to travel to Istanbul to meet in person Arzu Oran, an experienced textile producer. Both Mediterranean and working in the textile business, they were so different yet have the same purpose: make things different in the industry. The aim of changing the way we produce, supply and consume to make it in a sustainable way, collided with the idea of the kids being the seeds of the future. All of this combined created a gender-neutral brand of pyjamas for kids that can be sustainably made, durable and have an educational background. Winning the WORTH project made this idea possible.

THE BIRTH OF THE PROJECT:

Our project is aiming to make a move towards slow-fashion, creating a garment that can grow with the child and be more durable, it will make it more sustainable. Our patterns are thought to be as zero-waste as possible and with our sizing and fitting system, the same size can be adapted to a lot of different body types and heights. Also being gender-neutral means that we only have one line, so the waste decreases as well in this aspect. Making small productions using recycled fabrics and eco-friendly techniques in printing that also saves water, we reduce the impact on the environment. So we solve two problems, the waste of the textile industry in production and the waste of the final consumer especially due to kids’ growth.

THE CREATIVE PROCESS:

As we had two different profiles in the industry we used it in our favour to make the creative process as optimal as possible. So each of us focused on one aspect of the creation. We refined the idea together creating the styles, garment pattern shapes and concept of the collection. Then on one hand Arzu was in charge of the production process, collecting the fabrics, pattern cut and measurements, sample making, printing process, monitoring each step, etc. On the other hand there was Júlia, in charge of the print design, branding creation and also the realization and edition of any audiovisual content. As we already work in textiles and clothing business, the realisation parts were not very difficult, as each of us was focused on what we excel. That made everything run smoothly, and when small problems were on the way we managed them easily and in coordination.

THE COLLABORATION:

 Our collaboration was very exciting because we have very different backgrounds. Our cultures are different yet so similar and so it is our age and experiences. Two different people, two different countries, two different extremes of the Mediterranean geography, two different generations. Arzu and Júlia, Turkey and Spain, East and West, X and Millennial generations. All of this combined made us have a huge richness and different points of view that after every debate for a decision, create a new outcome much more powerful than before.

THE FUTURE:

The future of Beaggie we see them as being part of the change the world is demanding. Releasing our first collection in September 2021, we want to create a precedent in slow-fashion, having conscious sales in Europe and the rest of the world. We also believe that creating a circular economy around the brand could be useful for us in order to reinvest the money of our profits in making the circle start again. This involves the economy of two different countries in the COSME region but also impacts on the way our customers will see and consume from now on. To achieve these objectives, how we invest our efforts in marketing and advertising will be essential to make the brand work. To do that we will use social media, specially Instagram, the main network for Gen Z & Millennial parents. There we will redirect them to our e-commerce platform. We will also use the partnership with eco-friendly platforms and showrooms to showcase our products online and offline.

THE MESSAGE:

 Climate change is a big issue of our planet that is in our hands to revert, and also the pandemic situation we lived in 2020 affirmed that even more, that we have to rethink how we used to live before. Earth is making her call. Let’s change the way we eat, the way we live, how we behave to nature and the way we produce, supply, demand and consume. As part of the industry, we are responsible for finding new ways of moving to slow fashion. WORTH project also brings us together. Collaboration will be the key to success in this new era. As no problem is too big if we knit a strong network of people who want to make a difference. All of this just makes it more obvious that we have to be less individual and more collective in all parts of our lives to make a fairer world.

 

PARTNERSHIP PROJECTS

The vase

The vase

Lumimóza

Lumimóza

3D metal panels

3D metal panels

Thinking Woman’s Chair

Thinking Woman’s Chair

Aeras-x Seat for Drone Taxis

Aeras-x Seat for Drone Taxis

The Vegan Sheep

The Vegan Sheep

Loom-State

Loom-State

Common Sands 2.0

Common Sands 2.0

Maretech

Maretech

Minois

Minois

STEM a garment production brand

STEM a garment production brand

Storytelling Garment Project

Storytelling Garment Project

Mapu Preto

Mapu Preto

Minta

Minta

NO/thing

NO/thing

Modifiable Vegan Bag Collection

Modifiable Vegan Bag Collection

In the Circle

In the Circle

Clotho

Clotho

Make Your Bed

Make Your Bed

Vibro-Tactile Textiles

Vibro-Tactile Textiles

LÈBIU – let’s CORK it

LÈBIU – let’s CORK it

WeAr Design

WeAr Design

Freskos

Freskos

ALMA

ALMA

Bubble Façade

Bubble Façade

Crossing Parallels

Crossing Parallels

EnaOna

EnaOna

SEISMIC GARMENT

SEISMIC GARMENT

Rethinking the Bra

Rethinking the Bra

Kinematic handbag by RMATURA

Kinematic handbag by RMATURA

Nova Underwear

Nova Underwear

BioChromatic

BioChromatic

Dimmenso

Dimmenso

Beaggie

Beaggie

Ignorance is Bliss Carpet Collection

Ignorance is Bliss Carpet Collection

WE ARE NOT IN THIS ALONE

WE ARE NOT IN THIS ALONE

H|H

H|H

Vibrant-barrier-free glassware collection

Vibrant-barrier-free glassware collection

Edge Chair

Edge Chair

Marbled Salts

Marbled Salts

Moseanic

Moseanic

Kombucha TSUGI

Kombucha TSUGI

LiLO

LiLO

The Eastern Side of Riviera

The Eastern Side of Riviera

Future Wardrobe

Future Wardrobe

Ventri

Ventri

FreyZein

FreyZein

SILENCIO

SILENCIO

Re-Print Ceramics

Re-Print Ceramics

Vivid

Vivid

A Phyne Bomber Jacket

A Phyne Bomber Jacket

Burning For

Burning For

Circular workwear collection

Circular workwear collection

Recontile

Recontile

Fashion Colada

Fashion Colada

SCALA

SCALA

New Matters

New Matters

Not 2 Forget

Not 2 Forget

Agogic – Be prepared for more

Agogic – Be prepared for more

SMARTCOAT with ETHICS

SMARTCOAT with ETHICS

Mocha Split

Mocha Split

Reframd

Reframd

Zerobarracento

Zerobarracento

ALLCA Disruptive Rugs

ALLCA Disruptive Rugs

Wearable Play

Wearable Play

Wear-Abouts Baltic Sea

Wear-Abouts Baltic Sea

Gelatex x NO/AN

Gelatex x NO/AN

Luxury Bag Collection

Luxury Bag Collection

Amalgama

Amalgama

TTorch

TTorch

From the ground

From the ground

Biolea

Biolea

Ultra

Ultra

Capsule coat project

Capsule coat project

Mayya x WORTH

Mayya x WORTH

The Space in Between

The Space in Between

Rustic Wool Robotuft

Rustic Wool Robotuft

Cartiera & SwIdeas present: Change!

Cartiera & SwIdeas present: Change!

Fish_Fish

Fish_Fish

Common Sands

Common Sands

UCQC Inclusive

UCQC Inclusive

Gabriella Veszpremi X Inpelsa

Gabriella Veszpremi X Inpelsa

Mowo

Mowo

i-Morfé

i-Morfé

Iguaneye

Iguaneye

Ruumy

Ruumy

Fugazi Fugazi

Fugazi Fugazi

Serisole

Serisole

Hi-LAMP

Hi-LAMP

Lucid

Lucid

Senss

Senss

Walkytalkies

Walkytalkies

Sole sustainability

Sole sustainability

A Warm, Light, Luxurious, Sustainable Cloak

A Warm, Light, Luxurious, Sustainable Cloak

Spell My Name

Spell My Name

The “Bib” chair

The “Bib” chair

Materia Bruta

Materia Bruta

Planned Space Pooling

Planned Space Pooling

3D knitwear on demand

3D knitwear on demand

Lit Lace Interface

Lit Lace Interface

iluTex

iluTex

Sukka 

Sukka 

PineSkins Soft Wall Tiles

PineSkins Soft Wall Tiles

Unmoist Raincoat

Unmoist Raincoat

IOT Jacket & Robot

IOT Jacket & Robot

Stars Collection

Stars Collection

Words that shimmer

Words that shimmer

Persona

Persona

PULSAR

PULSAR

Identity 560

Identity 560

Øjenfryd

Øjenfryd

The Ghost Bag

The Ghost Bag

Diluci bags

Diluci bags

M2M furniture (Made 2 Measure Furniture)

M2M furniture (Made 2 Measure Furniture)

Myhand Prosthetic Socket

Myhand Prosthetic Socket

Oceanwear

Oceanwear

t-Studio – 3D fashion design network

t-Studio – 3D fashion design network

Curve

Curve

Multifunctional Textiles

Multifunctional Textiles

Fashion Designing in an Inclusive World

Fashion Designing in an Inclusive World

‘Parameter’ Table

‘Parameter’ Table

Occay

Occay

KICS

KICS

ERGOVI – healthy multiposture chair

ERGOVI – healthy multiposture chair

PreemieCme

PreemieCme

Circular Bags

Circular Bags

Clayer

Clayer

Lulu V2

Lulu V2

Fishskinlab

Fishskinlab

Dynaback

Dynaback

Esther Hates PVC

Esther Hates PVC

Gardin

Gardin

Foldable High Heels

Foldable High Heels

Sustainable Acoustic Panels

Sustainable Acoustic Panels

Edbora Collection

Edbora Collection

Smart Heated Vest

Smart Heated Vest

ACDL Artisan Chausseur Design Lab

ACDL Artisan Chausseur Design Lab

Smart Life Jacket In Watersport

Smart Life Jacket In Watersport

Fragments Garments

Fragments Garments

Hollow: A Lie Story

Hollow: A Lie Story

FWN: Family Wear Nature

FWN: Family Wear Nature

Himaero “The Emotional Jewel”

Himaero “The Emotional Jewel”

Spellbound

Spellbound

Wear Pure

Wear Pure

Connextyle

Connextyle

Unlimited in 1

Unlimited in 1

Paramatrix

Paramatrix

Feel More Knitwear

Feel More Knitwear

Skarabeos 2

Skarabeos 2

Twill

Twill

Fashionable Wearable Camera Accessory

Fashionable Wearable Camera Accessory

‘Margarete’ – Cork Task Chair

‘Margarete’ – Cork Task Chair