ALLCA Disruptive Rugs

Woven recycled digitally printed polyester rug manufactured using a sustainable process.

THE CHALLENGE
Our fast-paced day-to-day lifestyle has disconnected us from the intrinsic value of the objects around us and how they were created.
The challenge is to find a sustainable process by using recycled materials, optimising the manufacturing process and extending the whole life cycle valuing the human and material resources that are involved in rug manufacturing to make the consumer more conscious of the processes involved.

THE SOLUTION
Revitalise traditional rug manufacturing with a new approach introducing a circular business model creating a 100% recycled polyester rug from plastic bottles. The entire rug will be made from a single material, simplifying its manufacture and waste management. Production will be more sustainable, avoiding dyeing and using instead digital printing to obtain a unique product for a unique space.
With the help of new digital printing equipment, thepartnership will:
1- Introduce colour into a textile with greater thickness.
2- Use nontoxic inks.
3- Excellent performance (outdoor).
4- Faster production.
This combination of material and process will standardise production, minimise stock and simplify distribution.

Haizea Nájera is a textile illustrator based in Madrid.
She currently works for a kidswear brand that combines with her own line of plastic and graphic research, exploring new forms of expression and applied art.
After graduating in Fine Arts with a Design and Illustration Master’s Degree, she has focused her career on the fashion business for more than 6 years, working for leading fashion brands, trend-setting agencies and as a freelance artist.

Hamdi Yenerer is the founder of CARPT, a rug design start-up company based in Stuttgart, Germany. Together with Elisabeth Kätzl (textiledesigner), they created an exclusive rug collection, aimed at Interior Designers.
Hamdi Yenerer graduated as a Business Administrator. His family has been in the carpet business for more than 50 years. Before starting his own business, he worked in a well-known textile design company. Hamdi has an in-depth knowledge of carpet manufacturing.