Not just a label

NOT JUST A LABEL (NJAL) is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion.
Set up in 2008 to infuse new life into the fashion system, NJAL has provided a critical platform for over 30,000 designers to date and has become an indispensable tool for the industry. The NJAL platform helps designers to gain exposure in the fashion industry at no cost and finance their progression independently.
NJAL offers emerging talents extensive publicity and promotion through its media channels, editorial features and interviews, newsletters, social media platforms, projects and partnerships around the world. NJAL’s extensive collaborations with fashion publications, global events and media have supported many designers to evolve into established international labels.