Strategic Brand Communications Executive & Consultant

Global Brand Communications Strategist with 20 years experience in the fashion and lifestyle industry. Founder of Waterboy; a strategy firm to help brands to speak the language of the XXI century and co-founder of Jimcrick, a AI tool for the early detection of digital bullying.  Member of the Mercedes Benz Madrid Fashion Week Steering Comitte + Professor at The European University and Blanquerna University in the subjects of Luxury Branding & Strategic Communications + Guests Writer at the Magazine Fashion and Arts in the area of Social Trends and an amateur writer of novels.