Founder of NEFFA and MycoTEX
After completing her Fashion Design degree at the Utrecht School of Arts, Aniela Hoitink worked for various fashion companies (i.a. Tommy Hilfiger, Gaastra). Through the experience she gained during this time, she launched NEFFA in 2004.
With the name in Dutch, referring to ‘wanting to do things a bit differently’, the brand was based on Aniela’s belief that distinctiveness, individuality and diversity in people and planet are the elements that make the world a better place. Her goal is to create the ultimate personalised garment for mass production.
Aniela continues this belief within the support she provides companies, research institutes and universities (Universiteit Utrecht, uHasselt, IMEC, etc.), helping to integrate their bio/technology into textile prototypes and designs, to make them more appealing for a specific target group or a wider audience.
Aniela is currently working on MycoTEX where she is changing the whole production process; from developing materials to producing custom-fit garments based on a 3D moulding process. With MycoTEX she is growing the Future of Fashion.